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mediarithmics Partners with Channel 4 to Elevate Campaign Targeting
Channel 4 has selected leading ad tech provider, mediarithmics as their advanced data platform partner to hone their campaign targeting capabilities, as part of the broadcaster’s ongoing strategy to accelerate digital across the business. The solution that mediarithmics has created in [...]
Cavai Announces Significant Growth Plans with Investment Partner, Unveils Senior Key Hires
Cavai, the leading conversational advertising platform, has announced that following on from the investment of €1.5m from Norwegian state-owned investment company Investinor, they are expanding the European team with four key hires. Cavai already has clients such as VISA, Santander, J [...]
Impact Closes Q1 with New Clients and Partner Integrations as Partnership Economy Grows
Impact, the global leader in Partnership AutomationTM, today announced the addition of just over 115 new customer wins in Q1 of 2020, rounding out its total client roster to more than 1,100 worldwide. New additions extend across Impact’s global reach in the US, APAC [...]
European Digital Advertising Market Exceeds €64b in 2019
Market forecasts for 2020 show that digital advertising could decline by -5.5%. All other media expected to experience -21.3% decline this year. IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced at its virtual Interact [...]
Two Homemade Remakes of Classic Ads More Emotionally Engaging Than Originals
How do your average Joe’s ad creation skills compare to some of the country's most renowned brands? Even better than the real thing. That’s certainly the case with ITV’s The People’s Ad Break after two homemade remakes of classic ads were found to [...]
Impact Drives Expansion Across EMEA with Key Hires
Impact, the global leader in Partnership Automation, has announced the appointment of seven new members to its finance, business development, agency and enterprise sales teams as it further expands within the EMEA market. Daisy-Blue Tinne, Chloe Bojanowski, Scott Hawkins, Priya [...]
Smart Announces Joint Online Festival "Summer Adtech Virtual Event"
Independent ad monetisation platform Smart AdServer has joined forces with other ad tech players to organise the "Summer Adtech Virtual Event", an alternative online festival, open and accessible to everyone from June 29 to July 1, 2020. While many major events [...]
Unruly Appoints Former Oath and AOL Director Alex Khan as UK Managing Director
Video ad tech company Unruly, part of Tremor International, today (28 May) announces the appointment of former Oath and AOL Managing Director, Alex Khan, to the position of UK managing director. Following the acquisition of Unruly by Tremor International in January [...]
Sojern Releases Latest Insights on European COVID Travel
Sojern has released its latest findings on how travel trends in Europe are being impacted by the COVID-19 outbreak. The most recent insights, from data collected yesterday (26 May), are based on over 350 million traveller profiles and billions of [...]
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