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Report Reveals Consumers Want Contextually Relevant Ads, Yet Remain Cautious About Privacy
Today, Integral Ad Science (IAS), the global leader in digital ad verification, releases its Consumer Data Privacy Report for the UK, providing a view into how consumer perception of data privacy is shaping the future of advertising. Two years since the enactment of [...]
Unruly Appoints Former Verizon Director Toby Williams as VP Business Development, APMEA
Video ad tech company Unruly, part of Tremor International, today (21 May 2020) announces the appointment of former Verizon director, Toby Williams, to the position of Vice President of Business Development in the APMEA (Asia Pacific, Middle East and Africa) [...]
Contextually Aligned Ads Drive a 93% Increase in Brand Awareness, USC and Channel Factory Find
Channel Factory, a global technology and data platform that maximises performance efficiency and brand suitability on YouTube, announced findings from a new study that show contextually aligned ads drive a 93% increase in brand awareness. Channel Factory partnered with the [...]
IAS Study Reveals Data Privacy Matters to 94% of Singapore and Indonesia Consumers
Integral Ad Science (IAS), the global leader in digital ad verification, surveyed over 1,000 consumers in Singapore and Indonesia about online data collection, data privacy, and targeted advertising to understand how they perceive data privacy and digital advertising practices amid [...]
Union Survey Reveals Impact of COVID on Content Consumption and Attitudes to Advertising
Union, a joint venture between 5 leading EMEA video technology providers, has unveiled the results of a vital new consumer survey to help understand consumption patterns and attitudes towards advertising across a diverse range of EMEA markets. As the global crisis [...]
Picnic Media Continues To Scale Up With Ex-Captify Hire
Picnic Media, the user-first ad marketplace that transforms the way publishers monetise their AMP inventory, continues their growth by appointing Alex Taylor as partnerships director. Alex has the remit to develop Picnic into the leading AMP monetisation solution through growing [...]
Lotame Launches Panorama, Data Enrichment Solutions for Marketers, Agencies & Publishers — No Cookies Required
Lotame, the world’s leading unstacked data solutions company, today (18th May) announced the launch of Lotame Panorama, a suite of data enrichment solutions that use first-, second- and third-party data to create and analyse addressable audiences across the cookie-challenged web [...]
Primis, Video Discovery Offers Out of the Box RTB Capabilities
Video discovery company Primis has announced an upgrade in their monetisation, now giving publishers an Out of the Box RTB tech capability. Up until now, publishers could only connect to the SSPs or Exchanges with their own seat, through Primis, via [...]
Prebid Mobile for Header Bidding: How to Add PubNative as a Bidder
As part of the Prebid Mobile Committee, PubNative encourages mobile publishers to implement in-app bidding with support and ease, allowing increased access to buyers. As strong advocates for transparency in the mobile advertising ecosystem, PubNative actively contributes to Prebid.org, an [...]
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