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Axeptio Introduces Branded Consent: The First Immersive CMP With Native Video Integration
Axeptio introduces video as the centrepiece of its Consent Management Platform (CMP), transforming the traditional cookie banner into an immersive, multi-sensory, and fully customisable brand experience. By placing storytelling at the core of consent, Axeptio breaks away from "consent fatigue" and [...]
GoWit Secures Strategic Investment Led by Nuwa Capital to Drive the Next Era of AI Retail Media in EMEA
GoWit, the leading ad tech company in connected commerce and retail media, announced a strategic investment round led by Nuwa Capital, with participation from existing investors Formus Capital, APY Ventures, and DCP. The investment marks a milestone in GoWit’s mission to [...]
Axeptio met en scène le consentement avec la première CMP immersive intégrant la vidéo au cœur de l’expérience
Avec l’intégration vidéo au cœur de sa CMP (Consent Management Platform), Axeptio transforme le traditionnel bandeau cookie en un espace immersif, sensoriel et personnalisable au service des marques et de leurs audiences. En rupture avec la "consent fatigue", cette nouvelle expérience [...]
Taptap Digital Launches Retail Origins to Help Retailers Win Their Market Through Mobility Data
Taptap Digital, a global area-based marketing platform powered by location intelligence has announced the launch of Retail Origins, a solution allowing brands to identify aggregated home and work origin areas for store visitors alongside areas where they share visitors with [...]
Mobupps & Apptica Launch the "US Holiday Season Growth Playbook 2025"
Mobupps, a leading ad tech company with over 16 years of expertise in data-driven performance marketing, in collaboration with Apptica, a mobile market intelligence platform, has released the "US Holiday Season Growth Playbook 2025". The holiday season in the United States [...]
GeoEdge & ScreenCore Elevate Ad Quality to Power a Trusted, High-Performance Marketplace
GeoEdge, the global leader in ad quality and malvertising prevention, has partnered with Screencore to strengthen marketplace performance through secure, high-impact ad experiences. The collaboration enhances malware protection and upholds creative integrity, establishing a more reliable supply path. By integrating GeoEdge’s [...]
Taboola: Strictly Remains UK’s Favourite TV Show Despite Celebrity Traitors’ Popularity
The debut season of Celebrity Traitors may have caught the nation’s imagination, but old favourite Strictly Come Dancing remains the UK’s most read-about reality TV programme, according to data from Taboola. Over the past three months, articles about Strictly Come Dancing [...]
Adtelligent Recognised as a 2025 Inc. Power Partner Award Winner
Adtelligent, a global advertising technology company offering ad serving solutions for media partners, has been named an Inc. Power Partner for 2025. The Inc. Power Partner Awards celebrate companies whose products and services power growth, streamline operations, and help their clients [...]
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