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Sonja Kroll

Sonja Kroll

EMEA Editor


Sonja is the EMEA editor for ExchangeWire and covers all things programmatic in Europe from her base in Dublin. She initially found her way into the online marketing world through editorial and management roles for Yahoo! Search Marketing in the mid 2000s, before switching sides in 2009 and reporting on the online advertising industry as a regular contributor to German language internet news portal internetworld.de, and working as a content creator for a variety of clients in the tech and marketing world. Sonja has a BA in Photographic Media under her belt and in a previous life, qualified as secondary school teacher from the University of Würzburg, Germany, conducted traffic surveys and acted as an extra on an Irish soap opera.

Articles by Sonja


  • Mobile Soars in Eastern Europe; AppNexus Acquired by AT&T

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  • Key Trends in the Age of GDPR: Q&A with Carl White, Co-Founder, Nano Interactive

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  • What the Digital Advertising Ecosystem Really Looks Like in 2018: Q&A with Oliver Whitten, COO, Adform

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  • How to Stay Ahead of the Personalisation Game

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  • Waking the Sleeping Giants for Mobile Opportunities: Q&A with Itamar Benedy, CEO, Glispa

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  • Ad Blocking Rates Decreasing; Vista Buys Majority Stake in Integral Ad Science

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  • AI the Next Industrial Revolution: Q&A with Jeffry van Ede, Co-Founder & CEO, Simplaex

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  • Getting the Measure of Programmatic

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  • Audio Ads Via DoubleClick Bid Manager; Location Sciences Launches 'Verify'

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  • European Advertising Market Doubled; Adobe Acquires Magento Commerce

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