Sonja Kroll

Sonja Kroll

EMEA Editor


Sonja is the EMEA editor for ExchangeWire and covers all things programmatic in Europe from her base in Dublin. She initially found her way into the online marketing world through editorial and management roles for Yahoo! Search Marketing in the mid 2000s, before switching sides in 2009 and reporting on the online advertising industry as a regular contributor to German language internet news portal internetworld.de, and working as a content creator for a variety of clients in the tech and marketing world. Sonja has a BA in Photographic Media under her belt and in a previous life, qualified as secondary school teacher from the University of Würzburg, Germany, conducted traffic surveys and acted as an extra on an Irish soap opera.

Articles by Sonja


  • Another Year of Transparency? Q&A with Koray Fuat, PubMatic; Ignasi Prat, Tappx; & Michael Nevins, Smart

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  • Marketers Need to Do More with Mobile Tech: Q&A with Ian James, Verve

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  • Programmatic Direct Proves Relationships Are Still at the Heart of Advertising

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  • JICWEBS & TAG Cooperate; German Authorities to Probe Ad Tech Providers

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  • AB Testing Feature by Convertize; Fashion Sells Better on Mobile

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  • 1,44 Mio Euro für Programmatic-Ausgaben in Deutschland 2018; Adform filtert mit ads.txt

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  • Shopping via Voice Assistants Encourages Increased Spending; Retail Worst Affected by Cloud Failure Incidents

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  • UK Viewability Figures Rise; Adform Applies Ads.txt Filtering

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  • Outstanding Returns During Golden Quarter Show Retailers Are Getting with Programmatic

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  • Nielsen bringt Digital Ad Ratings für Youtube Mobile nach Europa; YOC startet programmatische Plattform

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