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Sonja Kroll

Sonja Kroll

EMEA Editor


Sonja is the EMEA editor for ExchangeWire and covers all things programmatic in Europe from her base in Dublin. She initially found her way into the online marketing world through editorial and management roles for Yahoo! Search Marketing in the mid 2000s, before switching sides in 2009 and reporting on the online advertising industry as a regular contributor to German language internet news portal internetworld.de, and working as a content creator for a variety of clients in the tech and marketing world. Sonja has a BA in Photographic Media under her belt and in a previous life, qualified as secondary school teacher from the University of Würzburg, Germany, conducted traffic surveys and acted as an extra on an Irish soap opera.

Articles by Sonja


  • GDPR Might Provide Momentum for U.S. Data Privacy Laws: Q&A with Amit Dar, Taptica

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  • Quantcast Launches New Platform; Privacy & Consent Functionalities at Tealium

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  • Growing Sustainably: Q&A with Gavin Stirrat, VP Europe, Partner Services, OpenX

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  • Smart Cities, Autonomous Vehicles, Artificial General Intelligence Robotics: Q&A with Steve Marsh, GeoSpock

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  • How to Clean Up Your Marketing Stack, Pre-GDPR

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  • Using Natural Language Processing to Understand Grey Areas in Brand Safety

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  • Q1 2018 Sees Mobile Fraud Increase; OpenX Takes Mobile App Video Exchange into Open Beta

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  • IAB Lab Publishes Tech Specs; AppLift & Gamewheel Co-operate

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  • Viewability Record in UK; IAB Tech Lab Acquires DigiTrust

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  • Netric Teams Up with PlayAd for Nordics Growth Market: Q&A with Daniel Ahlbert, CEO, Netric

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