Sonja Kroll

Sonja Kroll

EMEA Editor


Sonja is the EMEA editor for ExchangeWire and covers all things programmatic in Europe from her base in Dublin. She initially found her way into the online marketing world through editorial and management roles for Yahoo! Search Marketing in the mid 2000s, before switching sides in 2009 and reporting on the online advertising industry as a regular contributor to German language internet news portal internetworld.de, and working as a content creator for a variety of clients in the tech and marketing world. Sonja has a BA in Photographic Media under her belt and in a previous life, qualified as secondary school teacher from the University of Würzburg, Germany, conducted traffic surveys and acted as an extra on an Irish soap opera.

Articles by Sonja


  • Ad Tech Dominates: Looking Back at dmexco & Forward to the Future

    With another highlight of the programmatic calendar done and dusted, Anton Kooijman (pictured below), managing director Northern Europe, Rubicon Project, looks at the behemoth of a trade show that dmexco has become and the key trends coming out of this year’s conference – outside of the Debate Hall.

    Ad tech now dominates

    No longer is it confined to a certain Hall – ad tech is now the accepted norm. Giants like Facebook, Amazon, and Google sit amongst DSPs, SSPs, exchanges, retargeters, and [...]

    Read more

    Tags

  • Bringing Blockchain to Programmatic – Q&A with Zheng Zhang, CEO & Co-Founder, EnvisionX

    Everyone is talking about ‘blockchain’ – but why? In this Q&A with ExchangeWire, Zheng Zhang, CEO and co-founder of EnvisionX, anticipates that the industry will very quickly move into blockchain technology to, ultimately, address the transparency and fraud issues – and why they’ve been a ‘headache’ for a long time now.

    ExchangeWire: You co-founded EnvisionX in 2014, what was your reason for starting the business?

    Zheng Zhan: The idea for EnvisionX was born when my co-founder Vlad Kushka and I felt that [...]

    Read more

    Tags


  • GDPR-Compliance Is an Opportunity for Data Usage: Q&A with Themer Abourayan, Product Director, Platform161

    It may look like an inconvenience, having to prepare for GDPR, yet apart from the threats connected with the implementation of new regulation, there are also opportunities. In this Q&A, Themer Abourayan (pictured below), product director, Platform161, talks about the impact of the GDPR on advertisers and media agencies.

    What are the biggest opportunities & threats around GDPR?

    The European General Data Protection Regulation (GDPR) will come into effect on May 25, 2018. And it will have a huge impact on the [...]

    Read more

    Tags

  • Heiße Themen Viewability & Ad Fraud; ADEX übernimmt Batch Media

    ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: IAS bringt Media Quality Report für Deutschland; The ADEX übernimmt Batch Media ganz; Noch eine Übernahme für Glispa; Eigene SSP-Header Bidding-Lösung bei Plista; und Fünf Fragen an Marco Dohmen, FreeWheel.

    Ad Fraud und Markensicherheit weiterhin heiße Themen in Deutschland

    Auch für den deutschen Markt hat der Verification-Anbieter Integral Ad Science einen Media Quality Report erstellt. Das Ergebnis: Die Markensicherheit ist leicht gesunken, Anzeigenbetrug [...]

    Read more

    Tags

  • Brand Safety in the UK; Location Sciences Launches

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Brand safety in the UK; Location Sciences launches; Inneractive releases VAMP; MadHive launches blockchain solve for GDPR; Guardian and OpenX collaborate; Ve receives funding; Connected TV in UK; and VR platform for native by Advrty.

    Brand safety risk on the decline in UK

    Measurement and analytics company Integral Ad Science releases the findings of its biannual Media Quality Report. Looking at H1 2017, the [...]

    Read more

    Tags

  • Data Science Brings Intelligence to Ad Tech: Q&A with Catherine Williams, Chief Data Scientist, AppNexus

    In an industry based on data and real-time analysis, data scientists are the interpreters of complex variables that determine the outcome of advertising campaigns. Catherine Williams (pictured below), chief data scientist, AppNexus, talks about the role of data science in ad tech – and the importance of nurturing new talent for the industry as a whole.

    ExchangeWire: Are data scientists being replaced by machine learning?

    Catherine Williams: No, on the contrary, data scientists are required in order to produce viable machine learning. [...]

    Read more

    Tags

  • Glomex expandiert nach UK; Iotec startet in der DACH-Region

    ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Glomex startet in UK; Iotec startet in DACH; ProSiebenSat1 starten Kooperation mit Line; und Fünf Fragen an Lars Hense, Inskin Media.

    Glomex expandiert in Europa

    Vor mehr als einem Jahr startete Glomex auf dem deutschen Markt. Die Video-Exchange ist eine hundertprozentige ProSiebenSat1-Tochter und geht jetzt die Expansion in weitere europäische Märkte an, um zu zeigen, dass das Glomex-Modell auch auf internationalen Märkten läuft. So launcht [...]

    Read more

    Tags

  • Sizmek Completes Acquisition of Rocket Fuel; Quantcast Audience Insights

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Rocket Fuel belongs to Sizmek; Quantcast provides Audience Insights; Mindshare launches ANNA; Sublime Skinz introduces new ad format; S4M-Factual partnership; Funding for mediarithmics; and ID5 tackles cookie synchronisation.

    Sizmek’s acquisition of Rocket Fuel completed

    After announcing the acquisition of Rocket Fuel two months ago, Sizmek has now closed the transaction, creating a full-stack solution that aligns Sizmek’s creative-optimisation and data-activation capabilities with Rocket Fuel’s [...]

    Read more

    Tags

  • Solides Wachstum von Programmatic in Deutschland; smartclip kooperiert mit Goldbach Audience

    ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Wachstumsrate von Programmatic in Deutschland; smartclip und Goldbach Audience kooperieren in Österreich; Ströer und Seeding Alliance machen Programmatic nativ; und Fünf Fragen an Ben Jeger, AppsFlyer.

    Programmatic in Deutschland wächst um 37%

    Der BVDW gibt einen ersten Einblick in die Umsatzzahlen, die Programmatic Adervtising in Deutschland im Jahr 2017 erwirtschaftet hat. So steigerte sich das programmatische Umsatzvolumen im ersten Halbjahr 2017 im Vergleich zum Vorjahr [...]

    Read more

    Tags

  • Mobile Ad Spend to Grow by 31% in the UK in 2018; SpotX Fully Acquired by RTL Group

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile drives UK ad spend in 2018; RTL acquires remaining SpotX shares; Venatus adopts ads.txt standard; Inneractive battles ad fraud; and adsquare launches data alliance.

    Mobile to drive UK retail ad spend in 2018

    Mobile advertising will push the ad spend in the UK’s retail sector, eMarketer finds. According to the latest ad spend forecast, investment in mobile advertising will grow by 31.0% this year, [...]

    Read more

    Tags