Sonja Kroll

Sonja Kroll

EMEA Editor


Sonja is the EMEA editor for ExchangeWire and covers all things programmatic in Europe from her base in Dublin. She initially found her way into the online marketing world through editorial and management roles for Yahoo! Search Marketing in the mid 2000s, before switching sides in 2009 and reporting on the online advertising industry as a regular contributor to German language internet news portal internetworld.de, and working as a content creator for a variety of clients in the tech and marketing world. Sonja has a BA in Photographic Media under her belt and in a previous life, qualified as secondary school teacher from the University of Würzburg, Germany, conducted traffic surveys and acted as an extra on an Irish soap opera.

Articles by Sonja


  • Nielsen Takes YouTube Mobile Measurement to Europe; Taptica Raises £38.2m

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  • Ads.txt Has a Major Impact: Q&A with Jochen Schlosser, CSO, Adform

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  • The 'Brand Safety First' Approach Is Hurting Digital Advertisers

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  • Unmasking the True Value of Cross-Device Data

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  • Header Bidding is Dead – Long Live Header Bidding!

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  • Ads.txt Is Only *One* Solution to Ad Fraud: Q&A with Andy Evans, CMO, Sovrn

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  • Amazon TAM startet in Deutschland; Plista Trendradar

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  • With Customers Firmly Behind the Wheel, How Can Marketers Succeed in 2018?

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  • The Biggest Threat of Ad Fraud is Oversimplified Solutions: Q&A with Asaf Greiner, Protected Media

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  • Amazon TAM Available in Europe; Mediacom Launches DOOH Trading Desk

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