Sonja Kroll

Sonja Kroll

EMEA Editor


Sonja is the EMEA editor for ExchangeWire and covers all things programmatic in Europe from her base in Dublin. She initially found her way into the online marketing world through editorial and management roles for Yahoo! Search Marketing in the mid 2000s, before switching sides in 2009 and reporting on the online advertising industry as a regular contributor to German language internet news portal internetworld.de, and working as a content creator for a variety of clients in the tech and marketing world. Sonja has a BA in Photographic Media under her belt and in a previous life, qualified as secondary school teacher from the University of Würzburg, Germany, conducted traffic surveys and acted as an extra on an Irish soap opera.

Articles by Sonja


  • Court Rules in Favour of Adblock Plus; WFA Calls Brands to Change to People-First Approach

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  • Trusted & Transparent Leadership in Verification – Why Now Is the Time for Action: Q&A with Nick Morley, EMEA MD, Integral Ad Science

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  • Blockchain as a Better Way Forward: Q&A with Charles Manning, CEO, Kochava

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  • Truth – or Just the Latest Buzz-cabulary?

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  • Increase in Publisher Revenues; Sizmek & PubMatic Join Forces

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  • How a Need for Trust Is Shaping our Industry

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  • Supply Chain Survival: Why We All Have a Role to Play in Creating a More Transparent Advertising Industry

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  • The Power of Native: Q&A with Lee Gibson, Adyoulike

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  • The Video Ad Multiplier Effect

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  • Call for Post-Brexit EU-UK Co-operation on Data Protection; UK Viewability Figures Rising

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