Video
Publica's James Wilhite on the Impact of OpenRTB Updates on CTV
In this episode of TraderTalk TV, James Wilhite, VP of Product at Publica, joins Ciarán O'Kane at the whiteboard to discuss how the new open RTB protocol will affect CTV. During the session, Wilhite explores: How server-side ad insertion (SSAI) works The [...]
Olha Paramonova on First-Party Data and How Brands Can Maximise Data Management Strategies
Olha Paramonova, VP, AdTech at Sigma Software Group, joins ExchangeWire's head of content John Still to discuss the growing prevalence of first-party data, how brands can make the most of data management strategies, what's in store for ATS London 2023. During [...]
Beeler.Tech’s Rob Beeler on Publishers in a Post-Cookie World
Rob Beeler, founder & CEO of Beeler.Tech, joins ExchangeWire's head of content John Still to discuss how publishers are adapting to the deprecation of cookies, the relationship between brands and publishers, and what's in store for ATS London 2023. During this [...]
Erfan Djazmi on Leveraging Attention Data to Drive Better Outcomes
Ahead of his appearance at ATS London, we were joined by Erfan Djazmi, Chief Digital Officer at MediaHub, to discuss the role attention data plays in optimising campaigns. "As consumers switch-off, zone out, skip ads and power through their newsfeeds [...]
The Road to ATS Singapore: What's Shaping 2023?
As excitement builds for ATS Singapore 2023, ExchangeWire took to the road for an exclusive event for agencies, brands, and publishers. Chaired by ExchangeWire COO Lindsay Rowntree, our all-star panel give an insight into the APAC region's most pressing topics [...]
Quantcast's Alexis Wrightson on Enhancing Measurement in CTV Buying
In this episode of TraderTalk TV, Alexis Wrightson, lead product specialist at Quantcast, joins Ciarán O'Kane to discuss how data can augment CTV buying. During the session, Wrightson delves into: How technical signals can enhance CTV targeting capabilties How to unite data to [...]
Deborah Gbadamosi on the Importance of Representation, Resonance and Relevance
Brand Advance Group's CEO EMEA Deborah Gbadamosi joins ExchangeWire CEO Rachel Smith to discuss why representation matters in advertising, and the importance of reaching relevant audiences. On this ExchangeWire Voxpop, Deborah discusses: How ‘brand safe’ activities in fact alienating audiences and harming [...]
Index Exchange's Lori Goode on the Evolution of CTV Programmatic Buying
In this episode of TraderTalk TV, Lori Goode, chief marketing officer at Index Exchange, joins Ciarán O'Kane to discuss the evolution of programmatic buying in CTV. During the session, Goode outlines: What OpenRTB does and why the current 2.5 protocol doesn't quite [...]
Alkimi Exchange's Ben Putley on Transparency, Fees and Emissions in Programmatic Advertising
"You wouldn't buy a house by looking through the letterbox." In our latest TTTV, Ben Putley, CEO and founder of Alkimi Exchange joins Ciaran O'Kane at the whiteboard. In this session, Ben dives deep on what blockchain and Web3 tech can [...]
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