Video
Global's Mungo Knott Discusses Realising the Programmatic Opportunity in DOOH
In this episode of TraderTalkTV, Mungo Knott, commercial platform and product director at Global, joins Ciaran O'Kane to discuss the programmatic opportunities offered by digital out-of-home (DOOH). In this session, Knott and O'Kane cover: the current state of the DOOH space how programmatic [...]
Industry Review: The Service Layer - Reframing the Industry (Part 1)
How will the service layer help marketers and publishers operate in the new privacy-first ecosystem? ExchangeWire has launched Industry Review - an outline of where we see the future for the marketing industry. In part 1 of this 3-part MadTech Webcast series, [...]
Eyeota's Rob Armstrong on the Role of Cohort-Based Onboarding in the Future of Marketing
In this latest episode of TraderTalk TV, Rob Armstrong, VP, Product at Eyeota, join's ExchangeWire's Lindsay Rowntree to discuss the role of cohort-based onboarding in the future model of marketing. In this session, Armstrong and Rowntree discuss: - The shift to privacy-first The [...]
Quantcast CTO Peter Day Discusses Real-Time Data, A Cookieless Future, & the Quantcast Platform
In this latest episode of TraderTalk TV, Peter Day, CTO of Quantcast, joins ExchangeWire's Lindsay Rowntree to elaborate on the Quantcast platform. In this session, Day and Rowntree cover: who Quantcast are and what they do the platform's aim to offer an alternative [...]
The MadTech Vodcast - ID5, PubMatic, and Adform on the State of Universal Identifiers
This edition of The MadTech Vodcast sees Mathieu Roche, co-founder & CEO of ID5, Emma Newman, CRO, EMEA of PubMatic, and Jakob Bak, co-founder and director of Adform join Ciaran O'Kane to discuss the current state of universal identifiers. Focusing [...]
mediarithmics' Nicolas Scheerens on Data Marketing Technology - Buy vs. Build
In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane is joined by Nicolas Scheerens, Head of UK Presales, mediarithmics, to discuss how brands, publishers, and retailers, can simplify their data infrastructure layer. In this session, O'Kane and Scheerens cover: - Current [...]
MiQ's Georgiana Haig on Trading Across a Fragmented Ecosystem in a Privacy-First World
In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane is joined by Georgiana Haig, product lead for identity at MiQ, to discuss trading across a fragmented ecosystem in a privacy-first world. In this session, O’Kane and Haig cover: – how this [...]
MadTech Japan (Day 2) - How Marketing is Driving Digital Transformation
2021 is set to be an exciting year for brands and marketers, in Japan, as the country has outlined some ambitious plans for digital transformation which will fuel the pace of change and innovation. The advertising and marketing technology industry [...]
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