Video
ATS London 2021: Putting Your Currency to Good Work - Data Management & Activation
First-party data is the new industry currency, so what does good data architecture look like for publishers and brands, and how can this be put to best use? ExchangeWire's Lindsay Rowntree aims to answer this question with the aid of [...]
ATS London 2021: Measurement is Everything - Fixing the Fundamentals
The focal issue of measurement in the privacy-first ecosystem is covered in this ATS London 2021 panel featuring Lara Izlan, ITV; Alex Petrie, Skyrise Intelligence; Barbara Henao, Essence; Lavinea Morris; M&C Saatchi Performance; and Ross Nicol, Zefr. The conversation was [...]
ATS London 2021: Levelling Up - Navigating the New Mobile Ecosystem
In this ATS London 2021 panel, Katie Atkinson, The Runway Media; Will Dorling, AdColony; Phillip Gale, InMobi; and Saikala Sultanova, Product Madness, discuss how the mobile ecosystem has been affected by the deprecation of Apple's Identifier for Advertisers (IDFA), and [...]
ATS London 2021: Data-Driven TV Part 1 - Go With the Show
In the first of two panels focusing on TV at ATS London 2021, ExchangeWire's Ciaran O'Kane oversees discussion on the modern business model for internet-enabled TV between Alex Khan, Unruly; Jenny Biggam, the7stars; and James Brown, Magnite.
ATS London 2021: New Rules of the Road - Beyond Personalised Marketing
In the opening panel discussion of ATS London 2021, the industry's adaptation to consumer-centric and privacy-first marketing was discussed by Travis Clinger, LiveRamp; Isabelle Baas, Starcom UK; Tom Obafemi, Lean Digital; and Steve Pereira, Captify. ExchangeWire's Lindsay Rowntree oversaw proceedings.
Fifty's Alex Hawkesworth on the Current State of Play in the ID Space and the FiftyAurora Product
In this latest episode of TraderTalk TV, Alex Hawkesworth, head of productisation at Fifty, joins ExchangeWire’s Ciaran O’Kane to discuss the current state of play in the ID space, and how the FiftyAurora product can overcome this rocky ecosystem through [...]
Planet Sport Group's George Odysseos on AdOps Efficiency & Malvertising
In this exclusive vox pop, in association with GeoEdge, Planet Sport Group's George Odysseos chats with ExchangeWire's Rachel Smith on the importance of ad ops efficiency, alongside how to effectively combat malvertising and ad fraud. During this session, they discuss: - the [...]
ATS London 2021: Goodbye Third-Party Cookies, Hello New World
In this special presentation at ATS London 2021, John Stoneman, global head of sales at TripleLift, outlines transatlantic research on publisher and marketer attitudes to privacy-first advertising, and the future model of addressability. The presentation is followed by a fireside [...]
ATS London 2021: Pressing the Programmatic Reset Button for 2022
In this special presentation, Xandr's Harvin Gupta (senior director, solutions engineering) and Karan Singh (commercial director, Northern Europe) discuss the future of programmatic, and how marketplaces, curation, and media plan diversity, are set to drive a renaissance in the industry. [...]
Xandr's Colette Munnelly on Publisher First-Party IDs for the Cookieless Era
In this latest episode of TraderTalk TV, Colette Munnelly, solutions engineer at Xandr, joins ExchangeWire’s Lindsay Rowntree to explore publisher first-party IDs as one of the long-term solutions to the identity challenge, and outline how they benefit buyers, publishers, and [...]
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