Mathew Broughton

Research Lead

Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.

Articles by Mathew

• Predictions 2024: OOH & DOOH

  2 years ago News

  

  In this installment of our Predictions 2024 series, we step outside into the world of out-of-home (OOH) and digital out-of-home (DOOH). A segment of the industry in recovery from the days of the coronavirus pandemic, will 2024 see DOOH come to [...]

  DOOHOOHPredictions

• November's Ad Industry Financials - Ad Tech (A-M)

  2 years ago News

  

  In this edition of our ongoing summary of media and marketing financials for November, we go through the A-M of ad tech companies, and how the firms serving, measuring, and verifying inventory across the supply chain are faring in the [...]

  EarningsM&A

• November's Ad Industry Financials - Publishers

  2 years ago News

  

  Round two of our November 2023 industry financials series brings us to the health of publishers, and how their advertising revenue mix is evolving among a global economic slowdown and the proliferation of streaming platforms. Buzzfeed - Trouble at sea Revenue falls [...]

  EarningsPublisherStreaming

• November's Ad Industry Financials - Big Tech

  2 years ago News

  

  Welcome to the first in our quartet of quarterly articles assessing the state of play of the industry, through its array of publicly-listed companies. First out of the block were the big tech companies and social platforms, namely Amazon, Apple, [...]

  Big TechEarnings

• Google paid USD$26bn for default search engine status; Buzzfeed in talks to sell Complex Networks

  2 years ago News

  

  In today’s ExchangeWire news digest: Google paid USD$26.3bn (£21.7bn) for default search engine status in 2021; Omnicom acquires Flywheel for USD$835m (£688m); and Buzzfeed in advanced talks to sell Complex Networks. Google paid USD$26bn for default search engine status Google paid USD$26.3bn [...]

  AntitrustE-CommerceGoogleM&APublisherRetail Media

• The Case for In-Game Advertising: A Perfect Storm

  2 years ago News

  

  Corporate email skullduggery*, an investment rollercoaster ride set to rival that of Project Exodus, a savage tussle between corporation and competition authority, and Mario. The nexus between video games and advertising has always been one to watch, and no more [...]

  GamingIn-Game

• Focused Financials Q2 2023: Retail Media

  2 years ago News

  

  Each and every quarter, fans of numbers and nosy corporate examinations alike are treated to a wealth of data, as public companies open their accountancy doors and tell us how they performed over the previous three months. In this article, ExchangeWire [...]

  Commerce MediaRetail Media

• Google Repays Agencies Following Adalytics Report; Netflix Trials Game Streaming

  2 years ago News

  

  In today's ExchangeWire news digest: Google repays agencies following Adalytics report; Netflix trials game streaming; and Indian court rules against Google on competitor search terms. Google repays agencies following Adalytics report Google is issuing credits to advertising agencies over “billing discrepancies”, shortly [...]

  Ad FraudAgencyGamingGoogleNetflixSearch

• Amazon Prepares SSP Launch; Tracer raises USD$18.1m

  2 years ago News

  

  In today's ExchangeWire news digest: Amazon prepares to launch a new SSP; Tracer raises USD$18.1m (£14.2m); and Joe Zawadzki formalises MediaMath bid. Amazon prepares SSP launch Amazon is preparing to launch a new supply-side platform and is actively recruiting across a range [...]

  AmazonFundingInvestmentSSP

• IPA Bellwether Q2 2023: Record Sales Promotions Drive Marketing Growth

  2 years ago News

  

  The IPA Bellwether Report Q2 2023 is once again an intriguing mixed bag of statistics on UK marketing budgets. Firstly, the good news: following a sharp increase in the previous quarter, spend continues to climb, having risen 6.4%. This has [...]

  Ad SpendMarketerMarketingUK