Ciaran O'Kane

Founder and Advisor

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• Why Agencies & Intermederies Must Evolve With The Shift To Closed Ad Ecosystems And Marketing Automation

  11 years ago News

  

  Walled gardens. Big media companies love walled gardens. Amazon, which was asked to speak at ATS London but predictably declined, has been aggressively pushing its data-driven bidder to most of the big trading desks globally. The new self-serve solution will be [...]

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• ATS London 2014 Agenda Now Published - Where The Industry Is Going

  11 years ago News

  

  This year will see the fifth ATS London, ExchangeWire's flagship conference, take place. Due to increased demand, ATS London has moved to a bigger venue – Queen Elizabeth Hall, Southbank – and as always the event remains strictly NO PAY-TO-PLAY. The main [...]

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• RTL Buys 65% of SpotXchange For $144 Million, As Big Media Players Look To Shore Up Programmatic Video Tech

  11 years ago News

  

  There is a feeding frenzy going on in the online video tech space at the moment - with big media business looking to shore up their programmatic video tech as brand money shifts into the data-driven online video market. [...]

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• How The GroupM Ad Exchange Will Disrupt The Dynamic Of The Programmatic Supply Market

  11 years ago News

  

  Ciaran O'Kane, ExchangeWire, global editor, muses over the potential impact of WPP's GroupM arm apparently halting the purchase of ad inventory from open exchanges. In this piece, he also speculates on whether or not Xaxis pivots to become the holding group's [...]

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• ATS Singapore Now SOLD OUT!

  11 years ago News

  

  ATS Singapore is now sold out. We have close to 500 attendees attending our event on Monday, July 07. This is our biggest event yet in Singapore, and we look forward to hosting senior decision makers from the [...]

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• Announcing Our ATS New York Event On November 04

  12 years ago News

  

  We will be holding our first event in New York on November 4th at the School of Visual Arts. ExchangeWire is the global voice for ad tech and the exploding programmatic ad sector with events in Tokyo, Singapore, Sydney, Berlin, Stockholm, [...]

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• Separating The Buy And Sell Side: Why Good Fences Make Good Neighbors

  12 years ago News

  

  As we build up to ATS Singapore on July 07, we are asking some of our speakers to cast their over the local APAC market and how programmatic is changing the buying and selling of digital media. Today Jeff [...]

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• Singtel Goes On Mini Ad Tech Buying Spree; Acquires Adconion and Kontera For $359m

  12 years ago News

  

  Amobee, a subsidiary of Singtel, announced this morning it was acquiring Adconion and Kontera for $150m and $225m respectively. The Adconion deal is understood to be the North American and APAC businesses only. The European part of Adconion [...]

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• Why Keeping The Week Of September 8 Clear In Europe's Ad Tech Calendar Will Make You Smarter And More Profitable?

  12 years ago News

  

  Advertising technology is often criticised in the usual mainstream trades as being over complicated and confusing. Well it's not, it's pretty simple. In its truest sense ad tech effectively powers the digital advertising industry. I don't joke when [...]

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• Chiefmartec.com Editor Scott Brinker Announced As Keynote For ATS London; Early Bird Ticket Sale Ends May 31

  12 years ago News

  

  With ATS London only a few months away, we are releasing details of some keynotes and content for the day. We have had to move the event to a bigger venue given the increased demand. ATS London is staying on [...]

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