Ciaran O'Kane

Founder and Advisor

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• Darwin Or Die: Why Digital Media Publishers in Australia Need Charles

  14 years ago News

  

  Angus McDonald, Managing Director at emerge Digital, explores why Australian publishers should follow a Darwin-esque approach to online advertising “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” Charles Darwin [...]

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• Euro Round-Up: 24/7 Media Releases RTB Solution; Ghostery Goes Mainstream In Europe; comScore Mobile Report; The Specific Video Pivot Continues Apace

  14 years ago News

  

  Flexing Market Muscle: 24/7 Real Media Looks To Aggregate Dynamic Supply With New Real-Time Bidding (RTB) Offering 24/7 Real Media, WPP’s marketing technology company, announced this week the availability of real-time bidding (RTB) to UK publishers within its proprietary ad management [...]

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• Harvest Digital's Emma Wilson Discusses The Agency's Trading Desk Solution, Playing Nice With Ad Nets & How Independents Can Outperform The Large Agency Trading Desks

  14 years ago News

  

  Emma Wilson is Managing Director at Harvest Digital. Here she discusses the agency's trading desk, why ad networks are still important to the eco-system, the evolution of the agency model and competing with the big agency networks. Harvest set-up its own [...]

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• OpenX Acquires, Yield Management Specialist, LiftDNA; Looks To Offer Complete Buy-Side Stack To Publishers

  14 years ago News

  

  OpenX announced today that it was acquiring LiftDNA for to beef up its yield management offering. Here Tim Cadogan speaks about the deal, and what it means for publisher clients. Can you give some details on the deal between OpenX [...]

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• Struq's Andrew Morsy On The Company's Place In The Eco-System, Its Relationship With Agencies, & Staying Ahead Of Retargeting Commoditisation

  14 years ago News

  

  Andrew Morsy is Sales Director at Struq. Here he discusses the Struq personalised targeting solution, the company's relationship with agencies and how Struq is staying ahead of the comoditisation of the retargeting market. Agencies are beginning to adopt retargeting now [...]

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• Carolyn Bollaci, Country Manager for MediaMind Australia & New Zealand, On How Display Ads Can Deliver Performance And Efficiency

  14 years ago News

  

  Carolyn Bollaci, Country Manager for MediaMind Australia & New Zealand shares some case studies on the effectiveness of data optimisation - a critical, but less known, factor behind the success of display ads. She also highlights how using data has shown [...]

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• Euro Round-Up: Data On European Web Usage; StrikeAd Partners With Cognitive Match; 24/7 Media Reps French Foodie Site To Enhance Lifestyle Proposition

  14 years ago News

  

  comScore Releases Latest Report on Internet Usage Across 49 European Markets comScore recently released an overview of internet usage in Europe, showing 381.5 million unique visitors went online in December 2011 for an average of 27.5 hours per person. This release [...]

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• The PostView: The Race For "First Look" Access To Premium Publisher Inventory

  14 years ago News

  

  The PostView is a new column written by senior execs working in the European online advertising industry. The supply chain has always been in a permanent state of disruption. From ad networks to retargeting networks to SSPs to the Trading [...]

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• Microsoft's Marc Barnett On The Microsoft Advertising Exchange In Australia & NZ, Relationships With Third Party Buyers And Channel Conflict

  14 years ago News

  

  Marc Barnett is the GM of Microsoft Media Network & Microsoft Advertising Exchange. Here he discusses the growth of the Microsoft Ad Exchange in Australia and NZ, the relationship with retargeters and third party buyers, channel conflict and data [...]

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• Euro Round-Up: Publicis And Dentsu Split With Buyback; Google Safari Tracking Muddying The Privacy Debate; And Skype Inventory In The Microsoft Ad Exchange

  14 years ago News

  

  Publicis Buyback Ends Dentsu Partnership French advertising group Publicis has bought back 18 million of its own shares from Japan’s Dentsu for €644.4m, bringing an end to their nine-year partnership that analysts say has yielded little value. The companies had been partners [...]

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