Ciaran O'Kane

Founder and Advisor

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• Turn's Pierre Naggar Discusses The Multi-Channel Approach To Marketing And Why DMP & DSP Solutions Can Bring Efficiency To The Media Buying Process In Europe

  14 years ago News

  

  Audience information is gold, but only if it is used in the right way and many of the more traditional marketing solutions are sadly guilty of treating channels as standalone silos when a multi-channel approach to marketing is far more [...]

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• The Hi-Media Keynote Presentation, ATS Paris

  14 years ago News

  Cyril Zimmerman is the CEO of Hi-Media, one of Europe's largest independent ad networks. The company recently launched its pan-European ad exchange, which added significant liquidity of premium inventory to the fast growing automated display channel in Europe. [...]

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• Carolyn Bollaci, Country Manager for Australia & New Zealand, MediaMind On Ad Relevancy, Data & Privacy, & How IPTV Will Start To Replace Traditional TV

  14 years ago News

  

  Carolyn Bollaci is MediaMind’s Country Manager for Australia and New Zealand. Here she discusses why it's key for advertisers to deliver rich, engaging and optimised ad experiences to consumers, wherever they are in the digital space. Bollaci also talks on [...]

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• Carolyn Bollaci, Country Manager for Australia & New Zealand, MediaMind On Ad Relevancy, Data & Privacy, & How IPTV Will Start To Replace Traditional TV

  14 years ago News

  

  Carolyn Bollaci is MediaMind’s Country Manager for Australia and New Zealand. Here she discusses why it's key for advertisers to deliver rich, engaging and optimised ad experiences to consumers, wherever they are in the digital space. Bollaci also talks [...]

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• The Need For A Visibility Metric In Display

  14 years ago News

  

  Wayne Blodwell is Digital DR Manager at Arena Media. Here he argues why there is now a need for a visibility metric in display. One of the things that has never sat well for me in online display advertising is [...]

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• Adform Launches Its DSP Solution In Europe; Tight Integration With Existing Ad Server Seen As Key Differentiator In Competitive Market

  14 years ago News

  

  Gustav Mellentin is CEO of Adform - a pan European ad server company. Here Mellentin discusses the launch of its DSP solution and how it will be offered as part of the current ad server stack to existing [...]

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• Marc Lomas, Commercial Director of Cadreon Australia, On The Cadreon Video Marketplace, & The Shift Of TV Budget Into Online Video

  14 years ago News

  

  Marc Lomas is the Commercial Director of Cadreon Australia, here he talks about the recent launch of the Cadreon Video Marketplace and how the demand for online video is growing rapidly from both consumers and advertisers in the Australian market. [...]

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• Marc Lomas, Commercial Director of Cadreon Australia, On The Cadreon Video Marketplace, & The Shift Of TV Budget Into Online Video

  14 years ago News

  

  Marc Lomas is the Commercial Director of Cadreon Australia, here he talks about the recent launch of the Cadreon Video Marketplace and how the demand for online video is growing rapidly from both consumers and advertisers in the Australian market. [...]

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• Benjamin Christie, Founder & MD Gourmet Ads, On Being An Ad Network & A Publisher, Targeting Grocery Buyer’s in Australia, Canada, UK & USA, And The Launch of Gourmet Ads Marketplace

  14 years ago News

  

  Benjamin Christie is both Founder and MD of Gourmet Ads, a global (Australian owned) food ad network reaching over 13 million Grocery Buyers across the US, Canada, UK and Australian markets. Here he discusses the Gourmet Ads publisher offering (Tastydays, [...]

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• Measurement & Attribution Panel, ATS London

  14 years ago News

  These are the highlights from the recent ATS London Measurement & Attribution panel. Leading the discussion is Jon Barron, CRO and Co-Founder, Tagman. Here he discusses the particulars of attribution modelling, the key role played by analytics in overall [...]

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