Mathew Broughton
Research Lead
Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.Articles by Mathew
Global Martech Market Hits USD$121.5bn (£94.6bn); AI Measures Emotional Response to Advertising
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Global martech market hits USD$121.5bn (£94.6bn); AI measures emotional response to advertising; Verizon Media accelerates premium native supply [...]
Digital Growth Amid Uncertainty: The IAB Ad Spend and IPA Bellwether Reports
This week saw the release of two key industry reports, the Q3 2019 IPA Bellwether and the IAB & PwC Adspend Update H1 2019. Here ExchangeWire details the key findings of the studies, and receives expert insight from across the [...]
Building a Next Generation Data Driven Marketing Business
In this exclusive article for ExchangeWire, Matthew Pepper (pictured below), managing director of Sub2 Technologies, outlines the key areas to consider when constructing a successful data driven marketing firm for the current era. Data driven marketing has been a growing discipline [...]
Is RTB Dead in the Water? Part 2: The Impact on the RTB Ecosystem of More Rigorous Consent Gathering
In part one of this exclusive series written by Lloyd Greenfield (pictured below), senior client partner at The Programmatic Advisory, we looked at the IAB’s Transparency and Consent Framework and how organisations could be incentivised to improve the way consent [...]
The Programmatic Advisory Acquires Forge Group; Infectious Media Launches In-Housing Consultancy
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: The Programmatic Advisory acquires Forge Group; Infectious Media launches in-housing consultancy; Criteo partners with Pixalate; FreeWheel Council for [...]
The Benefits of Implementing the Transparency & Consent Framework v2.0
Following an inclement few months, which included the Information Commissioner's Office (ICO) releasing its Update Report into Ad Tech and Real-Time Bidding, IAB Europe has released the second iteration of the Transparency & Consent Framework (TCF). Notably, Google has announced that [...]
Why Transparency Matters as DOOH Dives Deeper into Programmatic
As one of the key emerging channels for advertising, debate has coursed through the industry on how programmatic practices can be implemented within digital out-of-home (DOOH), and whether it is a truly effective solution for the medium. Writing exclusively for [...]
Adjust to Expand APAC Presence with USD$227m (£184m) Investment; MiQ Announces New Analytics Solutions
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Adjust to expand APAC presence with USD$227m (£184m) investment; MiQ announces new suite of analytics solutions; and [...]
Popular Tradertalks
Latest Posts
-
Beyond Context: How AI-powered Intention Models are Reshaping Digital Advertising -
Digest: Google Broadens Content and Advertising Arsenal; TikTok Faces Regulatory Heat While Eyeing US Ban Reprieve -
ATS Singapore 2025: What to Expect -
Digest: US Seeks to Break Up Google’s Online Ad Business; Temu Abandons Chinese Imports Model to Avoid Tariffs -
Google and the Ad Tech Butterfly Effect
Follow ExchangeWire