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Maximising Attention for Publishers: Adnami eAPM Analysis Identifies Website Layout’s Impact on Attention
This analysis examines the eAPM data from the Adnami Attention Score to find and develop insights specifically geared towards publishers. These findings review attention in the layout context, specifically for news sites. The analysis revealed underlying characteristics top-performing news websites share [...]
MiQ Announces 100% Cookieless Audience Targeting in the UK & Launches Largest Independent Privacy Sandbox Attribution Test
MiQ, the leading global programmatic media partner, announced its transition to 100% of campaigns targeted without the use of cookies¹ across all media channels and platforms in the UK. Following this, attention has now turned to cookieless measurement, with Chrome’s Privacy [...]
Bidstack Team Up with AtPlay in the Nordic Market
Bidstack is pleased to announce a new strategic partnership with AtPlay, which will see it act as a reseller for Bidstack’s suite of in-game advertising products in the Nordic market. Bidstack has been pioneering the in-game advertising industry since 2017 and [...]
The Independent Forges Strategic Partnership with Pubstack to Optimise Ad Stack
Pubstack, a leading programmatic advertising solution for publishers, proudly announces a strategic partnership with The Independent, one of the UK’s leading news titles. The relationship will enable The Independent to optimise its ad stack with Pubstack’s single-stop platform. Ashleigh Footit, head [...]
AlgoriX Sees over 100% Ad Spend Growth in Europe During Black Friday Week
AlgoriX, a leading independent global media and technology firm, has released a report revealing a significant 30% year-on-year increase in total worldwide ad spending on the AlgoriX Exchange during Black Friday Week. Europe, displaying a staggering growth rate of over [...]
NumberEight & LiSTNR Join Forces to Mitigate the Loss of Audience Studio DMP
Responding to Salesforce's decision to sunset Salesforce Audience Studio DMP, NumberEight, a leading behavioural intelligence company, and LiSTNR, Australia’s #1 digital audio network and #1 commercial podcast network, have formed a groundbreaking partnership. This collaboration aims to bridge the gap [...]
DoubleVerify Expands Brand Safety & Suitability Measurement to YouTube Shorts
DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, today (December 12th, 2023) announced the expansion of its YouTube brand safety and suitability measurement capabilities to include YouTube Shorts – empowering brands to validate the brand [...]
New Pepsi Research Finds Brand Size Shapes How Passive & Active Attention Drives Outcomes
Amplified Intelligence, the most trusted source for accurate attention measurement, has announced its new partnership with PepsiCo Europe and shared joint research results, revealing that short-term uplift is harder won for larger brands and only 42% of all eyes-on-brand moments [...]
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