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IAB Europe Releases Guide to Improving Sustainable Business Decision-Making in the Digital Advertising Industry
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today (July 27th, 2023) released its ‘Guide to Improving Sustainable Business Decision-Making’. This initial guide has been created to assist businesses in the digital advertising ecosystem [...]
Verve Group’s Moments.AI Now Available in Match2One Platform
Verve Group today (July 26th, 2023) announces that Match2One – its easy-to-use self-service advertising platform for businesses within e-commerce, financial trading and fintech, and iGaming – has embedded Verve Group’s Moments.AI contextual advertising technology into its platform. With Moments.AI, Match2One customers [...]
NumberEight Introduces New Demographic Targeting at Scale Using AI Intelligence
NumberEight, a leading identity platform for AI-based behavioural intelligence, is proud to announce the release of its demographic-targeting product. By leveraging cutting-edge AI technology and untapped mobile data, NumberEight has reimagined user identity management, enabling precise prediction of users' behavioural [...]
RAAS LAB Redefines Consumer Engagement with Launch of Innovative Display Technology
RAAS LAB, the platform that delivers hyper-relevant targeting and creative for stronger cookieless advertising, today (July 26th, 2023) announces its UK launch. Founded by two entrepreneurs, Steph Hallam and Thomas Ives, the company already has an impressive roster of clients, [...]
A Leading Privacy-Friendly Analytics Vendor Piwik PRO Introduces its Reinvented Customer Data Platform
The departure from third-party tracking and an increased focus on privacy are driving companies to seek new ways of connecting with their audiences. These shifts in the landscape are what inspired Piwik PRO to update its Customer Data Platform (CDP), [...]
PubMatic Unveils Holistic Commerce Media Offering with the Launch of Convert
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (July 25th, 2023) announced Convert, a unified self-service advertising platform for commerce media. Built on PubMatic's global cloud infrastructure, Convert is tailored for commerce media networks and [...]
Se7en Partners with Appswim Studio to Expand it's Owned & Operated Portfolio
Se7en announced the signing of a joint venture agreement with App Swim. With this partnership, Se7en aims to expand its mobile gaming portfolio and strengthen its owned and operated portfolio of apps. As part of the agreement, Se7en has acquired Subway [...]
Playground xyz’s Solution on YouTube Makes it Easy for Brands to PinPoint Efficiency Hurdles & Drive Attention in Real-Time
Attention measurement and optimisation provider, Playground xyz Attention Intelligence Solution (AIP) announced today (July 24th, 2023), its actionable attention solution on YouTube, as well as unveiling new insights on how advertisers can garner the most attention for their Youtube ad [...]
Toutelatele Boosts Core Web Vitals by 57% with Viously's Optimised Video Player
Viously, a pioneer in optimised video technology for enhanced web performances, and Toutelatele, a leading television news feed, have joined forces to revolutionise user experience through improved web performance. Since integrating the Viously player, Toutelatele has achieved significant results, including [...]
Yahoo Appoints Tressie Lieberman as Chief Marketing Officer
Yahoo announces the appointment of Tressie Lieberman as chief marketing officer (CMO), following an extensive executive search process. A talented and respected marketing leader, Lieberman brings over twenty years of traditional and digital marketing experience transforming world-class consumer brands such [...]
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