ExchangeWire PressBox
Articles by ExchangeWire
New Pentaleap Report Reveals 18-Month Surge in Sponsored Product Coverage Across Top Retail Media Networks
Pentaleap, a leading retail media technology provider, proudly announces the release of the 4th edition of its report: H1 2025 Sponsored Product Benchmarks Report. The report, released today (May 15th, 2025), reveals how sponsored products have rapidly expanded across major [...]
Pubstack Launches Node: A Game-Changing Server-Side Monetisation Management Solution for Publishers
Pubstack, the leading monetisation management platform, today (May 15th, 2025) announces the launch of Node, a high-performance server-side monetisation solution built to simplify integration, boost yield, and put publishers back in control. Node helps publishers connect and manage demand sources to [...]
GeoEdge Provides Malware Protection Through Amazon Publishers Services Connections Marketplace
GeoEdge, a leader in malware detection and ad-quality technology, is now available in APS Connections Marketplace (CxM), offering global ad security protection to publisher customers. Publishers can now deploy advanced protection directly through APS portal without the need for additional [...]
LoopMe Expands Google Cloud Collaboration, Reinforcing its Commitment to Sustainability
LoopMe, a global leader in brand performance, has announced a broadened collaboration with Google Cloud that will support LoopMe’s ongoing commitment to sustainability in the advertising ecosystem. Having chosen Google Cloud as a partner because of its leading tools, including Google [...]
Euronews Selects Opti Digital as Strategic Ad Management Partner
Opti Digital is pleased to announce its partnership with Euronews, a global leader in multilingual news broadcasting. After a competitive Request for Proposal (RFP) process involving several ad tech vendors, Euronews selected Opti Digital for its comprehensive and intuitive Ad [...]
Demand Path Optimisation Survey: Aligning Publisher & SSP Goals
Relevant Digital has released new insights from its recent Demand Path Optimisation (DPO) Survey, conducted among leading independent supply-side platforms (SSPs). The results indicate that publishers who actively manage and enrich their ad inventory can gain a competitive advantage in [...]
Ogury Accelerates Net Zero Strategy with 51toCarbonZero Partnership
Ogury, the leader in advertising solutions fuelled by exclusive data and grounded in privacy, today (May 13th, 2025) announced a strategic partnership with 51toCarbonZero (51-0), the only net-zero platform powering growth for marketing and advertising leaders. This marks a pivotal [...]
LightBoxTV & Vevo Partner to Deliver Broadcast-Standard TV Planning Across YouTube
LightBoxTV, the platform redefining TV campaign workflows, has partnered with Vevo, the world’s leading music video network, to break new ground in harmonising their content distributed via YouTube with traditional TV planning and reporting. This landmark development between LightBoxTV and Vevo [...]
Adform Campaign Planner Launch Generates Significant Online Engagement
Adform, the most powerful and safe media buying platform built for game changers, celebrates today (May 12th, 2025) the results of its digital campaign to promote its new, AI-powered Campaign Planner. A collaboration across its global teams, brand, and agency [...]
Popular Tradertalks
Latest Posts
-
Advertising’s Gen Z Obsession Misses the Bigger Picture -
The Next Season of TV: What are the Biggest Opportunities? -
Digest: TikTok to Swap German Trust & Safety Team for AI; Paramount Secures Exclusive UFC Rights; Fox, ESPN to Launch a Streaming Bundle -
Digest: WPP Profit Falls as Ad Market Slows; The Trade Desk Shares Drop After Q2 Revenue; Lawmakers Urge Meta to Remove Instagram Map -
AI, Copyright & the Robots from 1994
Follow ExchangeWire