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El Proveedor de Soluciones de Publicidad en Vídeo AdPlayer.Pro Amplía el Portafolio de Formatos Outstream
AdPlayer.Pro, un proveedor internacional de soluciones de publicidad en vídeo outstream, ha ampliado su portafolio de formatos outstream con la nueva variación de formato Sticky - Flexible Sticky (Pegajoso Flexible). Según el anuncio oficial de la compañía, el formato publicitario Flexible [...]
IMPACT+ & Scibids Partner to Reduce the Environmental Impact of Programmatic Online Advertising Campaigns
IMPACT+, the pioneer in measuring the carbon footprint of digital advertising campaigns, and Scibids, a leader in artificial intelligence (AI) applied to media buying, have announced a partnership to reduce the environmental impact of digital campaigns purchased via programmatic advertising [...]
Digital Advertising Industry Veteran Joins DoubleVerify to Spearhead Attention Division's Expansion
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announce the appointment of Daniel Slotwiner to senior vice president of attention. In this role, Slotwiner will oversee all attention initiatives at DV including product innovation, go-to-market strategy [...]
Croud Commits to Cutting Carbon Emissions with Cedara
Croud, the global, full-service digital marketing agency, today (April 24th, 2023) announces a new partnership with Cedara. Cedara is the carbon intelligence platform that provides climate management solutions for businesses tackling their carbon output, is a member of the Ad Net [...]
Ad NetworkDigital MarketingEnvironmentalPartnershipSustainability
Channel Factory Strengthens US Leadership Team With Four New Hires & One Promotion
Following an impressive year-on-year revenue growth of 47% from 2019 to 2022, Channel Factory, the global brand suitability platform for YouTube, announced four key hires and one promotion within its US leadership team. The appointments signal its commitment to expanding [...]
ID5 Reveals Essential Criteria for Evaluating Universal ID Solutions in New Guide for Brands
ID5 has just launched a new guide for advertisers that uncovers the essential criteria for evaluating universal identifiers, as well as the pathways they can take to leverage these solutions. Having a better understanding of the identity landscape is crucial for [...]
Scibids Finds 87% of UK Marketers View AI as an Essential Part of Their Marketing Strategy
More than 8 in 10 marketers (87%) believe that AI is an important part of their marketing strategy in 2023, finds a new study by Scibids, the global leader in artificial intelligence (AI) for digital marketing, in collaboration with research [...]
MGID Wins Bronze Stevie® Award in 2023 Asia-Pacific Stevie Awards
MGID, the global advertising platform, wins the Bronze Stevie® Award for MGID+, powered by contextual intelligence and natural language processing technology, in the Innovation in Technology category in the 10th annual Asia-Pacific Stevie Awards. More than 800 nominations from organisations across [...]
DanAds Wins 2023 NAB Show Product of the Year Award
DanAds, a leading provider of self-serve and advertising automation technology, announced today (April 20th, 2023) that its audio ad product has won the Audio Production, Processing and Networking category in the 2023 NAB Show Product of the Year Awards. This [...]
Seedtag Advances Towards Carbon Neutrality with Sustainability Commitment for Greener Industry
Seedtag, the leading global contextual advertising company, is marking Earth Day by announcing a comprehensive climate action plan as part of its overall environmental, social, and governance (ESG) strategy. The company has made significant investments in all its operations to assess, [...]
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