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AlgoriX & LiveRamp Partner to Accelerate Addressability for the Mobile Advertising Ecosystem
AlgoriX and LiveRamp have announced a multifaceted partnership to accelerate the cookieless transition for the digital advertising ecosystem. AlgoriX will enable global customers of its demand-side platform (DSP) and supply-side platform (SSP) to transact on LiveRamp’s RampID, as well as [...]
Seedtag's New Contextual Audiences Connect Brands With Unique Consumer Interests Without Personal Data
Seedtag, the leading global contextual advertising company, has launched its advanced Contextual Audiences powered by its proprietary contextual AI technology, Liz. With the launch of Contextual Audiences, Seedtag is providing advertisers with a new targeting capability that empowers them to engage [...]
Sharethrough Launches ‘Net Zero Publisher Programme’ with Support from IPG Mediabrands
Sharethrough, one of the top global independent omnichannel ad exchanges, announced the launch of the Net Zero Publisher Programme. Developed in partnership with measurement company 51toCarbonZero (51-0), this unique initiative aims to help publishers gain an accurate understanding of their [...]
Equativ Integrates NinaData’s Generative AI Audiences to Enhance Consumer Buying Intent Prediction
Finnish buying intent data platform, NinaData, has announced its integration with Equativ, the leading independent ad tech platform. NinaData's advanced contextual targeting and buying intent capabilities are now available in Equativ’s Buyer Connect (EBC) digital ad curation platform – enabling [...]
Weborama et First-ID s’unissent pour lancer la première solution bundle de reciblage publicitaire (retargeting) dans un environnement cookieless
La collaboration entre Weborama et First-ID vise à fournir au marché publicitaire une offre novatrice basée sur la puissance du ciblage contextuel sémantique de Weborama allié à l’identification déterministe First-ID. Elle permettra aux annonceurs de mener des campagnes de retargeting [...]
LiveRamp Partners with Co-op to Enhance Relevancy in its Retail Media Offering
LiveRamp, the leading data collaboration platform, today announced a partnership with one of the UK’s largest consumer co-operatives, Co-op, to turbocharge relevancy for members and brands in its first-party marketing and retail media offering. Using LiveRamp’s data collaboration platform, Co-op will be [...]
Snigel Shortlisted for Irish Digital Technology Company of the Year Award
Leading advertising technology company Snigel is excited to announce its nomination for the "Digital Technology Company of the Year Award'' at the Technology Ireland Industry Awards 2023. This nomination is a testament to Snigel's innovative ad monetisation platform, AdEngine, which [...]
Ad Tech Veteran Bernie Sham Joins IMPACT+ as Product Marketing Director
IMPACT+, a global pioneer in helping marketers measure and reduce the environmental impact of their digital ad campaigns, has hired ad tech veteran Bernie Sham as the company’s new product marketing director. Sham, who has worked in the ad industry for [...]
Azerion Research Proves How High Impact Formats Make Standard Formats Work Significantly Harder
Azerion, one of Europe’s largest digital advertising and entertainment media platforms, and global attention technology company Lumen Research today (October 17th, 2023) announced findings from their Amplify 2.0 analysis that uncovers a significant correlation between attention and full-funnel brand performance. Utilising [...]
IAS Launches New Made for Advertising (MFA) AI-Driven Site Detection & Avoidance Technology
Integral Ad Science, a leading global media measurement and optimisation platform, announced a new Made for Advertising (MFA) AI-driven site detection and avoidance product. The company’s MFA site technology aims to improve transparency in advertiser campaign quality, identify where spend [...]
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