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Articles by ExchangeWire

• MGID Revolutionises Image Creation for Advertisers With Integration of Generative AI

  4 years ago News

  

  MGID, the global advertising platform, has today (February 21st, 2023) announced the development and integration of generative artificial intelligence (AI) into its existing intelligent solutions offering. Currently undergoing beta testing by MGID’s creative team to produce client ads, this functionality [...]

  Ad TechAdvertiserAIAutomation

• Anne Stagg Strengthens Merkle UK & Ireland Leadership Team

  4 years ago News

  

  Merkle, dentsu’s market-leading technology-enabled, data-driven customer experience management company, has moved to further strengthen its UK and Ireland (UK&I) executive leadership team, following a year of double-digit growth. Three newly created leadership roles will support Merkle’s clients in delivering seamless customer [...]

  AppointmentCustomer ExperienceDigitalMartech

• Brand Metrics Bolsters Client Services Team as Brand Lift Measurement Booms

  4 years ago News

  

  Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has appointed Agnes Asplund Schmidt to the role of customer success manager as a growing number of clients choose its technology to measure brand [...]

  AppointmentBrandsDigital

• AlgoriX Joins IAB Europe's Transparency & Consent Framework

  4 years ago News

  

  AlgoriX, an independent global media and technology company, officially announces today (February 21st, 2023) their approved status as the latest vendor to join IAB Europe’s Transparency and Consent Framework (TCF). This endeavour is part of the company's plan to further [...]

  Ad TechDigitalGDPRTransparency

• Regital & Skyrise Intelligence Complete Merger & Will Be Known as Skyrise With Effect From Today

  4 years ago News

  

  The merger combines programmatic expertise with innovative audience analytics giving advertisers measurable data insights. It creates a real-world alternative to buying, planning, and measuring media, ready for the privacy-first world. The merger will introduce Skyrise as the lead brand and will [...]

  AnalyticsAudienceDataMeasurementPartnership

• JCDecaux UK Upgrades Two Iconic West London Towers to Provide Brands with Enhanced Sustainable DOOH Opportunities

  4 years ago News

  

  As part of its commitment to cities through continued investment into its digital inventory nationwide, JCDecaux UK has upgraded The M4 Torch and The Marylebone Tower with brand-new state-of-the-art LED screens. Both screens are available to buy through direct and [...]

  DigitalDisplayInventoryProgrammatic

• fifty-five’s Record-Setting Growth in 2022 Sparks an Expansion of Services & Brand Refresh

  4 years ago News

  

  fifty-five, a global martech consultancy that empowers brands to unite and fully optimise siloed data across all channels to drive business results, today (February 16th, 2023) unveiled record-setting growth for 2022 and an expanded suite of offerings to help companies [...]

  BrandsEnvironmentalMartechPrivacy

• Scibids Bolsters Rapid Growth with Appointment of New Senior Sales Director

  4 years ago News

  

  Scibids, the global leader in artificial intelligence (AI) for digital marketing, announced the appointment of Mark Dunckley as senior sales director. Mark will be responsible for establishing strategic partnerships with key brands, expanding awareness of Scibids’ unique market offerings and [...]

  AIAppointmentDigital MarketingTechnology

• Better Understand the Impact of Digital Out of Home with New Visit Attribution from Taptap Digital

  4 years ago News

  

  Taptap Digital, the leading multinational programmatic ad tech company powered by geospatial intelligence, has launched new attribution measurement for DOOH campaigns. The new system will support Taptap's already robust DOOH solution, which is used by global brands like Dior, Adidas, [...]

  DigitalDOOHMeasurementOOHTargeting

• Comprende mejor el impacto de la tecnología digital en exteriores con la nueva atribución de visitas de Taptap Digital

  4 years ago News

  

  Taptap Digital, la multinacional líder en tecnología publicitaria programática impulsada por inteligencia geoespacial, lanza una medición de atribución para campañas digitales en exteriores (DOOH) como apoyo a su ya sólida solución DOOH utilizada por marcas globales como Dior, Adidas, Dyson [...]

  DigitalDOOHOOHProduct Launch