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87% of UK Media Professionals to Retain or Increase Investment in Programmatic DOOH into 2023 - VIOOH
Today (11th October), VIOOH, the leading premium global digital out of (DOOH) home supply-side platform, released its annual programmatic DOOH research paper. The findings show that the future of programmatic DOOH looks bright with investment increasingly coming from new budgets [...]
Alexander Erlmeier est nommé Chief Revenue Officer d'Outbrain
Outbrain Inc., plateforme leader de recommandations, annonce la nomination d'Alexander Erlmeier au poste de chief revenue officer. Après dix ans de carrière chez Outbrain en tant qu'international managing director , on lui confie la responsabilité du développement et de la [...]
Clinch & Sojern Join Forces to Enhance Travellers’ Path to Purchase
Clinch, the leader in dynamic ad serving and personalisation, and creator of Flight Control, the omnichannel campaign activation platform, today (October 11th, 2022) announced a new relationship with Sojern, a leading provider of digital marketing solutions for travel, to bring [...]
LG Ads Solutions Expands EMEA Operations with London Office Opening
Today (October 11th, 2022), LG Ads Solutions announced the official opening of the London office as a part of a broader expansion into the EMEA market. LG brings its proprietary automatic content recognition (ACR) technology for LG TVs to the [...]
Bidstack Raises USD$11m for US Expansion
Bidstack, the in-game advertising and video game monetisation platform, today (October 7th, 2022) announces it has raised a total of USD$11m (£9.8m) in a new round of funding. This includes a USD$6m (£5.3m) strategic investment from digital platform cybersecurity world [...]
Outbrain Appoints Alexander Erlmeier as Chief Revenue Officer
Outbrain Inc., a leading recommendation platform for the open web, announced Alexander Erlmeier will serve as its next chief revenue officer. Erlmeier, a ten-year veteran of Outbrain, will be responsible for global business development and growth across all regions and [...]
RTB House Group is Growing Again - WhitePress® & Senuto Join Forces
The RTB House group is expanding. Whitepress®, a Polish start-up that RTB House acquired in 2021, is announcing further growth of the group with the acquisition of Senuto - a company specialising in SEO, big data, analytics, and marketing. Founded nearly [...]
GumGum Breaks a Billion with Contextual Advertisement
GumGum, a contextual-first, global digital advertising platform, today (October 6th, 2022)announces that it has broken the USD$1bn (£891m) dollar ad spend milestone. The contextual advertising global market is projected to be a USD$335.1 bn (£291.5bn) market by 2026 and is a [...]
New Research From Lumen & Anzu: Gamers Spend Twice as Long Viewing Intrinsic In-Game Ads Compared to Other Digital Channels
The world’s most advanced in-game advertising platform Anzu.io, and Lumen Research, an attention technology company, have today (October 6th, 2022) revealed collective results from research carried out together across a series of mobile and PC campaigns over the past 12 [...]
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