ExchangeWire PressBox
Articles by ExchangeWire
Initial Assessment by Scope3 Reveals Key Carbon Benefits of Teads’ Direct Inventory
Teads, the global media platform, today (April 12th, 2023) revealed key carbon benefits of its direct inventory in an initial assessment by Scope3 analysing over 500 domains with direct integration. This assessment comes on the heels of Jounce Media’s findings [...]
Webinar on How Crimtan Can Help Decipher What Your Customers Really Think
Data experts at leading programmatic agency, Crimtan, are sharing their knowledge and have created a tool on how best to measure brand awareness. One of the biggest challenges for marketers is being able to accurately measure brand perception and brand awareness. [...]
Adnami Appoints Burnett & Bukholt to Support Continued Expansion
Ad tech company Adnami has appointed Ryan Burnett as UK sales director and Bjørn Laffrenz Bukholt as head of programmatic & ad ops, as growing numbers of advertisers across Europe turn to its high impact display and video formats. Ryan’s objective [...]
Xaxis Romania in Collaboration with Adelaide Offers Attention Measurement Services for Renowned Brands
Xaxis Romania and Adelaide, the leader in attention-based media quality measurement, announce a strategic partnership offering advertisers advanced attention measurement and activation capabilities for digital campaigns. Thanks to this partnership, GroupM Romania clients can use Adelaide metrics to achieve superior results [...]
Soundcloud Renews Exclusive Agreement with AdsWizz in 14 European Markets
SoundCloud and AdsWizz today, (April 6th, 2023) announced the renewal of their exclusive agreement for AdsWizz to sell SoundCloud’s audio advertising inventory in Ireland, France, Germany, the Netherlands, Belgium, Italy, Portugal, Spain, Switzerland, Austria, Denmark, Finland, Norway, and Sweden. Through 2024, [...]
Newsroom AI launches DSP for Creative Excellence
Newsroom AI, a pioneering creative enablement company, announces the launch of Public Supply, a demand side platform (DSP) dedicated to short-tail, high-impact ,and AI-assisted brand experiences, powered by Open AI's groundbreaking GPT-4.The AI content creation functionality allows advertisers to build [...]
Azerion Launches Performance Arm to Power Smarter Advertising Across the Full Customer Journey
Azerion, the digital entertainment and media platform, has supercharged its full-funnel brand performance capabilities with the launch of a new data and technology arm, Performance by Azerion. The team of data and technology specialists will help clients to create bespoke targeting, creative, [...]
Magnite Broadens Global Footprint with First Nordics Office & Appoints Natasha Westlund as Head of Nordics
Magnite, the largest independent sell-side advertising company, today (April 4th, 2023) announced the appointment of Natasha Westlund as the head of Nordics and the opening of a new office in Stockholm, which will serve as the company’s base across Sweden, [...]
IAS - "Why the future of marketing must be inclusive"
Integral Ad Science (IAS), a global leader in digital media quality, ran an online survey among Singapore consumers to better understand consumer attitudes toward D&I overall and in digital advertising. This study explores why diversity matters in advertising and measures how [...]
Gaming & Ad Industry Innovators Launch Podcast Dedicated Site for Women Lifting Women
In honour of International Women’s Day, audience intelligence platform NumberEight and in-game audio pioneer Odeeo are launching a platform dedicated to lifting women in tech (womendontplay.com), a destination to host interviews, resources, and tools for women (and men) in the [...]
Popular Tradertalks
Latest Posts
-
Digest: SPUR Unveils AI Content Tracking Standard; Singapore Digital Economy Reaches $113bn -
AI: The Threat and The Opportunity -
"Education is still the biggest gap.": Kevin Smyth, Vistar Media on Programmatic DOOH -
Digest: Apple Plans to Block Hundreds of Data Firms; Paramount & WBD Unite Under Skydance -
The Wires 2026: Final Ad Tech Personality and Rising Star Shortlists
Follow ExchangeWire