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Winkel Media Selects Hivestack as Supply Side Platform Partner for Programmatic Digital Out-of-Home
Hivestack, the world’s leading, independent, programmatic digital out-of-home (DOOH) ad tech company today (March 1st, 2023) announced its partnership with Winkel Media, Latin America’s first smart digital media and data analytics network, with over 5,000 screens located in prime retail [...]
DoubleVerify Partners With Samsung Ads Europe to Extend Media Quality Verification
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (February 28th, 2023) announced its partnership with Samsung Ads Europe. This partnership will provide advertisers across Samsung’s 50 million Smart TVs in Europe with solutions to help [...]
GumGum Appoints New Staff Members Across Germany
GumGum today (February 28th, 2023) announces new hires in Germany, with Kalina Kehayova joining as digital executive and Larissa Jürges as programmatic solutions manager, as the contextual-first, global digital advertising platform continues to attract strong interest from advertisers across the [...]
RTB House Releases Results From FLEDGE API Testing
RTB House, the ad tech platform powered by unique deep learning algorithms, today (February 27th, 2023) releases a second instalment of FLEDGE API testing. This follows its whitepaper, released in October, outlining the initial results of early-stage experiments. The research found [...]
the7stars Wins UK Media Account for People’s Postcode Lottery
People's Postcode Lottery, the successful charity lottery operator, has appointed the7stars to its UK media planning and buying account, following a four-way competitive pitch handled by MediaSense. The7stars will take over the account from Carat on March 1st. According to Nielsen, [...]
Capire meglio l'impatto del DOOH con la nuova attribuzione delle visite di Taptap Digital
Taptap Digital, la multinazionale leader nel programmatic ad tech supportata dall'intelligenza geospaziale, lancia la misurazione dell'attribuzione delle visite per le campagne digital out of home (DOOH) a supporto della sua già solida soluzione DOOH, utilizzata da global brands come Dior, [...]
Evorra Continues Stellar Growth to Over 300 Million Compliant Addressable Profiles
Evorra, the simplest-to-use, next-generation SaaS marketplace for brands and agencies, continues its incredible data platform growth with over 300 million compliant and addressable audiences going live on its platform this week. “In January this year, we were under half of the [...]
Equativ Announces Bridgepoint as New Majority Shareholder
Equativ, the leading independent ad platform, today confirmed Bridgepoint as its new principal investor. Following record growth in 2022, Equativ reached net recurring revenues of US$100m (£83m), achieving year-on-year organic growth of 30% and tripling its revenues over the past [...]
DanAds Powers McClatchy's New Email & Programmatic Offering
DanAds, a leading ad tech firm, has partnered with McClatchy, one of the largest media companies in the US with over 80 million unique visitors, to unveil two exciting new features on the McClatchy Ad Manager platform. Advertisers now have [...]
Clinch Partners with Samsung Ads to Enable Advertisers to Personalise Video and Digital Ads at Scale
Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, today (February 22nd, 2023) announced a certification with Samsung Ads to deliver a new automated, data-driven personalisation solution to the Samsung [...]
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