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Lumen Research & TVision Announce Global Partnership for Advanced Attention-First Measurement & Media Buying
Lumen Research, the global attention technology company, recently announced a new partnership with TVision, the leading solution for CTV and linear TV attention measurement, to integrate TV and CTV attention metrics with the Lumen attention measurement platform and optimise media [...]
Clinch Announces Series of New Senior-level Recruits to Support 2023 Business Growth
Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omni-channel campaign activation platform, announced today (April 19th, 2023) a series of new hires across the US, EMEA, and LATAM. The new additions will serve [...]
MiQ Partners with SeenThis to Advance Sustainability in Digital Advertising
As part of its ongoing commitment to addressing pollution caused by online media delivery, leading global programmatic media partner MiQ today (April 18th, 2022) announces a new partnership with groundbreaking streaming tech provider, SeenThis. Together, the pair are modernising creative [...]
Seedtag Appoints Emilia Kirk as UK Commercial Director
Seedtag, the leading contextual advertising company, has announced Emilia Kirk as its UK commercial director. Reporting to Paul Thompson, UK country manager, she will be responsible for the company’s commercial strategy for the market and leading its growing 12 person-strong [...]
Evorra Reaches Half a Billion Compliant, Addressable & Cookieless Audience Profiles
Evorra, the leading next-generation SaaS audience platform for brands and agencies, announces a further milestone, as it surpasses the half-a-billion mark for the onboarding and integration of compliant, addressable, and cookieless audience profiles on its platform. With its privacy-first technology, Evorra [...]
Amplified Intelligence Unveils Omni-Channel Global Human Attention Measurement Tag
Amplified Intelligence, the world’s most rigorous attention measurement company, has announced the global launch of its new campaign evaluation tool, attentionPROVE®. Live across several markets – including the US, Canada, Australia, UK, Ireland, France, Germany, Poland, Sweden, Denmark, and Dubai [...]
ShowHeroes Group Appoints Tanya Priyank as VP International Growth & Better Media
Tanya Priyank is assigned as VP of international growth & better media, taking on new responsibilities and adding to her previous role as director of international growth & better media. Tanya will be growing ShowHeroes Group’s presence on a global [...]
Minute Media Signs an Advertising Partnership with Smile Wanted
Smile Wanted, the independent and cookieless curated marketplace, announces a partnership with Minute Media Smile Wanted works with more than 1000 premium sites in France and abroad (Germany, Spain, Italy, Belgium, United Kingdom, United States, Canada, etc.) by offering its publisher [...]
Adlook & Adelaide Unveil New AU-CPM Buying Model Enabling Advertisers to Transact on Attention Metrics
Adlook, a brand growth platform for consumer marketers, is proud to partner with Adelaide, the leader in attention-based media quality measurement, to build a deep learning-powered AU-CPM buying model. By infusing this new pricing model with placement-level media quality scores generated [...]
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