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• Seedtag Launches Custom AI Enabling Brands & Agencies to Precisely Target Their Unique Audiences

  4 years ago News

  

  Seedtag, the leader in contextual advertising in EMEA and LATAM, has today (October 18th, 2022) unveiled Custom AI, a new targeting technology for brands. This new technology improves campaigns’ affinity targeting by 92%, providing advertisers with fully personalised machine learning [...]

  AIPersonalisationProduct LaunchTargeting

• IAS & TikTok Provide Leading Comprehensive Third-Party Brand Safety Measurement Suite

  4 years ago News

  

  Integral Ad Science, a global leader in digital media quality, announced the addition of a post-bid brand safety and suitability measurement solution to its ongoing partnership with TikTok. Through an integration with the IAB tech lab’s open measurement software development [...]

  Brand SafetyBrand SuitabilityPrebidTikTok

• Clinch’s Flight Control Puts an End to Nightmares on Ad Street

  4 years ago News

  

  Clinch’s omnichannel campaign activation platform, Flight Control solves common agency horror stories - highlighted in a new interactive report. A looming recession. Supply-chain disruptions. Proving ROI and justifying ROAS. Customer acquisition. Customer retention. The Great Resignation. The disappearance of IDFA. The [...]

  CampaignMarketerOmnichannelResearch

• Hivestack & Clear Channel Partner to Further Expand the Programmatic (DOOH) Marketplace in Spain

  4 years ago News

  

  Hivestack, the world’s leading, independent, programmatic digital out-of-home (DOOH) ad tech company today (October 17th, 2022) announced a key partnership with Clear Channel Spain, a leading out-of-home (OOH) media and infrastructure company in Europe.  This partnership will offer Clear Channel’s premium [...]

  Ad TechDOOHPartnershipProgrammatic

• Hivestack y Clear Channel se asocian para ampliar el mercado programático DOOH en España

  4 years ago News

  

  Hivestack, la compañía tecnológica de programática digital out of home (pDOOH)  líder en el mundo, ha anunciado (17 de octubre de 2022)  hoy una asociación clave con Clear Channel España,  empresa líder a nivel mundial en publicidad exterior (OOH).  Esta asociación [...]

  Ad TechDOOHPartnershipProgrammatic

• Hivestack & Clear Channel établissent un partenariat pour étendre encore plus le marché (DOOH) programmatique en Espagne.

  4 years ago News

  

  Hivestack, entreprise indépendante de technologie publicitaire programmatique numérique hors domicile (DOOH) de renommée mondiale, a annoncé aujourd'hui (17 octobre 2022) un partenariat important avec Clear Channel Spain, une entreprise de médias et d'infrastructure hors domicile (OOH) de premier plan au [...]

  Ad TechDOOHPartnershipProgrammatic

• LG Ads Solutions Appoints Ryan Afshar as Head of Publisher Development Europe

  4 years ago News

  LG Ads Solutions, the connected TV and cross-screen advertising service, today (October 17th, 2022) announced Ryan Afshar as its new head of publisher development, Europe. The appointment follows LG Ads Solutions’ recent investment in the EMEA region with the hire [...]

  AddressabilityAppointmentInventoryPublisher

• Verve Group’s Match2One Launches First Ever Shopify App

  4 years ago News

  Verve Group has announced that Match2One – its easy-to-use advertising platform for small-business e-commerce – has launched an app in Shopify, offering merchants a self-serve, free-to-install app for building, serving, optimising, and measuring programmatic ads. Match2One’s app is the first easy-to-use [...]

  AdvertisingCampaignE-CommerceSSP

• IAS Selected to Provide Transparency to Netflix’s Advertising Platform

  4 years ago News

  

  Integral Ad Science, a global leader in digital media quality, today (October 14th, 2022) announced it has been selected by Netflix as a partner to provide transparency into advertising performance on the upcoming Netflix ad-supported tier. Using IAS’s viewability and [...]

  NetflixPartnershipTransparencyViewability

• Bidstack Powers Up Global Expansion with Key C-Suite Moves

  4 years ago News

  

  Bidstack, the leading in-game advertising and video game monetisation platform, today (October 13th, 2022) announces that Camila Franklin joins the company from AdColony as chief operating officer (COO). Lisa Hau will step up to chief strategy officer (CSO) following two [...]

  Ad TechAppointmentIn-GameMonetisation