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Adelaide Welcomes Former Foursquare Executive John Wadsworth-Drake as VP Sales West & Central
Adelaide, the leader in attention measurement, expands its presence in the US with the appointment of John Wadsworth-Drake to vice president of sales, West and Central. With more than a decade of experience at tech startups, Wadsworth-Drake brings his commitment [...]
the7stars - Capital One UK Delivers Daily Cheer to DOOH Screens with ‘One Good Thing’
This month, Capital One UK has launched its new and innovative digital OOH campaign, and 60” TVC. This follows the initial launch of its new ‘One’ visual hero in August and the ‘One Good Thing’ concept devised by Fold7, with [...]
Equativ’s Latest Identity Indicator Reveals Identity Progress Despite Uncertainty
Equativ, the leading independent ad monetisation platform, today (October 20th, 2022) released its September 2022 Identity Indicator, providing a barometer of how digital advertising is responding to ongoing evolution in user data protection and identity innovation. The latest findings show paths [...]
ID5 Launches Product Advisory Group to Support its Growth Strategy
ID5, the market-leading identity provider for digital advertising, announced the launch of its Product Advisory Group, an independent organisation of eleven permanent corporate members. Together, these companies will collaborate with ID5 as it continues its efforts to reinvent user identification [...]
FirstPartyCapital Enters into Venture Partnership with Globalive
FirstPartyCapital (FPC), an early stage venture firm that specialises in ad tech, martech, and digital media investments, has signed a deal with Globalive, to help expand its footprint in the Japanese market. The Tokyo based firm will advise FPC’s portfolio [...]
Danads Uses Aflorithmic Audio Tech to Enable Brands to Create Ai-Driven Audio Ads
DanAds, the Swedish ad tech company for self-serve ad management has closed a deal with Aflorithmic, the world’s first fully automatable solution for end-to-end audio, to create synthetic ads and publish them directly on publishers’ websites. Aflorithmic integrated with DanAds already [...]
Equativ choisit OVHcloud comme partenaire cloud européen
Equativ diversifie ses fournisseurs de serveurs en initiant un partenariat avec l’opérateur OVHcloud pour accompagner la croissance de son activité en Europe. Cette collaboration est facilitée par les valeurs communes des deux entreprises, toutes deux membres des promotions du French [...]
Teads & dentsu Partner with The Kraft Heinz Company in Measuring Attention
Teads, the global media platform, today (October 19th, 2022) announced its partnership with The Kraft Heinz Company (KHC) and dentsu international in developing the Teads Attention Programme. Launched by KHC’s media agency at dentsu, Carat, this ground-breaking new initiative means Teads [...]
DoubleVerify Extends Media Quality Authentication to Netflix
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (October 18th, 2022) announced a first-of-its-kind partnership with Netflix to enable media verification and maximise advertiser performance across its platform. The partnership will leverage DV’s technology and [...]
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