ExchangeWire PressBox
Articles by ExchangeWire
Integral Ad Science Ad Verification Programme Goes Live with Netflix
Integral Ad Science, a global leader in digital media quality, today (March 20th, 2023) launched viewability and invalid traffic verification for Netflix’s ad-supported plan, following the partnership announcement in 2022. These solutions ensure advertising campaigns running on Netflix are delivered [...]
PubMatic Names Sandro Catanzaro VP of Product Management for Connected TV & Video
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (March 21st, 2023) announced it has appointed Sandro Catanzaro as VP of product management for CTV & Video. At PubMatic, Catanzaro will be responsible for the product vision [...]
DoubleVerify Continues CTV Momentum as Media Quality Measurement is Now Available to Current Netflix Advertisers
DoubleVerify, a leading digital media measurement, data, and analytics software platform today (March 20th, 2023) announced that DV’s measurement solutions are now available for all Netflix advertisers. With this release, Netflix advertisers can ensure that their video ads are safe [...]
GumGum Announces Industry’s First 100% Brand Safe Ad Exchange
GumGum, a contextual first, global advertising platform, announced that starting immediately, all impressions running on GumGum’s ad exchange will now have enhanced brand safety protection through Verity™, GumGum’s proprietary and accredited contextual intelligence platform. Verity is already integrated and applied [...]
Adnami Signs with Schibsted & Amedia to Deliver High Impact Ads with Unparalleled Reach AcrossThe Nordics
Ad tech company, Adnami, has been approved by Schibsted and Amedia, the largest media group in the Nordics, to deliver its high-impact formats which cut through a fragmented media landscape, delivering high-performance campaigns for a range of businesses. Peter Østrem, Adnami’s [...]
Exclusive Hawk & Captify Partnership Brings Search Data to DOOH & Audio Media Buying for the First Time
European omni-channel advertising platform Hawk and Captify, the leading search intelligence platform for the open web, have announced an exclusive partnership that will enable online search data to be used for digital out-of-home (DOOH) and audio media trading for the [...]
IAB Europe Announces Results of its 2023 Brand Safety Poll
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced the findings of its 2023 Brand Safety Poll. 157 industry professionals from across the digital advertising value chain gave their opinions on how brand safety [...]
IAB Europe Obtains Suspension of TCF Action Plan Implementation Due to Ongoing Proceedings
IAB Europe confirmed today (March 15th, 2023) that the APD has voluntarily suspended the six-month implementation period of IAB Europe’s action plan. IAB Europe’s action plan was unexpectedly validated by the APD on January 11th, 2023, with a six-month deadline for [...]
Sharethrough Announces Inaugural Green Media Summit to Advance Sustainability Initiatives in the Digital Ad Industry
Sharethrough, one of the top global independent omni-channel ad exchanges, today (March 14th, 2023) announced the 2023 Green Media Summit, a one-day event that empowers attendees to understand the impact of media on sustainability and how the digital advertising industry [...]
Popular Tradertalks
Latest Posts
-
The Stack: AI & Aftershocks -
“We’re heading into a real sea of sameness”: The Inhouse’s Rasha Hamzeh on podcasting’s AI moment -
Digest: DOJ Loses Bid to Break Up Google’s Ad-Tech Business; Havas Names Patrick Affleck to Lead UK & Ireland Village -
Digest: Bailey Flags AI Slowdown Risk for Global Markets; OpenAI Rejects Apple’s Trade Secret Theft Claims -
Digest: FTC Sues Amazon Over Alleged Ad-Price Manipulation; Brussels Puts ChatGPT in the Same Bracket as Google
Follow ExchangeWire