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Hivestack & Tulip Media Partner for Programmatic Digital Out-of-Home (DOOH) in China
Hivestack, the world’s leading independent programmatic digital out-of-home (DOOH) ad tech company today (November 2nd, 2022) partnered with Tulip Media, a leading pioneer and trendsetter for outdoor LED media screens in China. Through this partnership, local and global brands, agencies, and [...]
Lay’s Achieves a 92.5% VCR with 6-Second Snackable In-Game Video Ads from Anzu & Eskimi
One of the world’s largest and best-known snack companies, Lay’s, partnered with Eskimi, a full-stack programmatic data platform, and Anzu.io, the world’s most advanced in-game advertising company, to launch an intrinsic in-game video ad campaign to promote its potato chips [...]
Zefr Launches Brand Safety & Suitability Reporting (BSRP) on YouTube Providing Advertisers with Third-Party Measurement
Zefr announced the general availability of its brand safety and suitability reporting product on YouTube for North America, for campaign measurement with full mapping to the Global Alliance of Responsible Media (GARM) framework. As part of YouTube’s BSRP programme, clients [...]
Wolves Interactive & AdInMo Collaborate to Enhance the In-Game Racing Experience
AdInMo, the in-game advertising platform, today (October 31st, 2022) announced a multi-title deal with Wolves Interactive to monetise their portfolio of hit racing titles with immersive InGamePlay ads and join AdInMo’s global programmatic in-game ad network. InGamePlay brand ads are seamlessly [...]
MGID Launches Seller Defined Audiences (SDA) Solution
MGID, the global advertising platform, has today (October 27th, 2022) announced the launch of its Seller Defined Audiences (SDA) solution, enabling publishers to establish high-quality, interest-based audience segments and improve inventory monetisation. This is a significant development in the industry’s race [...]
Good-Loop Launches CTV Ad Format That Rewards Viewers’ Attention With Donations to Charity
Purpose-led ad platform Good-Loop today (October 27th, 2022) launched a new CTV ad format that rewards viewers’ attention and time with a free donation to charity. Advertisers can buy the new watch-to-donate format across various CTV channels using Good-Loop’s purpose-powered ad [...]
RTB House Partners with Integral Ad Science to Enhance Measurement & Brand Safety Capabilities
RTB House, the ad tech platform powered by unique deep learning algorithms, has partnered with Integral Ad Science (IAS), a global leader in digital media quality, to provide brands and agencies with transparent, fraud-free, brand safe advertising with increased measurement [...]
Making Science Recognised by Google Cloud as Fastest-Growing Partner in Sales in 2022
Making Science, a digital acceleration company, has received the Cloud 2022 Award in the Sales Growth in 2022 category, from Google Cloud. With this recognition, which is part of Google Cloud Iberia's 'Hackathon Awards 2022', the technology giant seeks to [...]
Yahoo Makes Key Appointments to Bolster High-Growth Ad Tech Business in APAC
Yahoo today (October 26th, 2022) announced key appointments to its team in APAC, to support the accelerated growth of its ad tech business in the region. Matt Farrington joins Yahoo as APAC head of partnerships & investment. Sandra Lin comes [...]
Blis Partners with VIOOH to Bring Premium Digital Out-of-Home Inventory to its Platform
Blis, the audience-first platform that doesn't rely on personal data, today (October 25th, 2022) announced a new partnership with VIOOH, a leading premium global digital out-of-home supply side platform, to bring JCDecaux’s premium digital out-of-home inventory to the Blis platform. The [...]
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