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Zefr Launches Atrium a New Measurement Product Suite
Zefr, the global leader in brand suitability across walled gardens, today (November 4th, 2022) announced the global availability of Atrium, a new measurement suite that gives marketers a fully transparent view into their post-campaign performance and insights across walled gardens. Rather [...]
Azerion Appoints Anna Forbes as UK Country Director
Anna Forbes has been appointed as UK country director at the digital entertainment and media platform Azerion. Forbes joined Azerion as chief operating officer (COO), UK, following the acquisition of Inskin in March 2022, the high-impact digital marketing company, where she [...]
Adnami Appoints James Upson as Managing Director UK & Nl as it Doubles Down on Growth
Ad tech company, Adnami, has appointed James Upson as managing director for the UK and the Netherlands, as it readies itself for further expansion across Europe. James, who will also join the leadership team at Adnami, will guide the UK business [...]
Permutive & OpenX Partner to Help Marketers Target Global Audiences Accurately and at Scale Without Third-Party Cookies
Permutive, a privacy-safe audience platform for publishers and advertisers, and OpenX Technologies, Inc., a leading global omnichannel advertising exchange, today unveiled a partnership that will enable buyers and sellers of online advertising to build and activate global audiences without using [...]
AdvertiserCookielessOmnichannelPartnershipPublisherTargeting
Mediacom Hong Kong Selects Hivestack to Deliver the First Programmatic DOOH Campaign for Uber Taxi in Hong Kong
Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today (November 3rd, 2022) announced the successful delivery of the first programmatic DOOH campaign for Uber Taxi in Hong Kong through their agency Mediacom Hong Kong, [...]
Hivestack Expands Business in Brazil by Signing New Supply Side Partner (SSP) RZK Digital
Hivestack, the world’s leading, independent, programmatic digital out-of-home (DOOH) ad tech company today (November 2nd, 2022) announced a partnership with RZK Digital, a data-driven DOOH media network operator offering large-scale LED panels distributed across high urban transport environments in Greater [...]
Seedtag Increases US Footprint as it Selects Adelaide as Attention Measurement Partner
Seedtag, the leading contextual advertising company, is strengthening its competitive positioning in the US by partnering with attention measurement provider, Adelaide, to help clients move beyond viewability and gain a deeper understanding of media quality. Adelaide leverages a machine learning model [...]
Hivestack expande sus negocios en Brasil sumando un nuevo socio del lado de la oferta (SSP) RZK Digital
Hivestack, la compañía de tecnología de publicidad digital exterior (DOOH) líder a nivel mundial, (Noviembre 02, 2022) anunció hoy una asociación con RZK Digital, un operador de red de medios DOOH impulsado por datos que ofrece paneles LED de gran [...]
IAS Research Reveals Ads Placed Alongside Pro-Sustainability Contexts Increase Brand Uplift
Integral Ad Science (IAS), a global leader in digital media quality, has released the results of its online survey among Australian online users to understand consumer attitudes towards environmental causes and sustainability. Jessica Miles, country manager ANZ at IAS, said, “Our [...]
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