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Clinch Launches Enhanced Sports API to Connect Advertisers & Fans
Clinch, the leader in dynamic ad serving and personalisation, and creator of Flight Control, the omnichannel campaign activation platform, today (November 9th, 2022) announced the next evolution of its Sports API, offering advertisers even more personalised options for connecting with [...]
Yieldmo & IRIS.TV Announce Smart Data Partnership to Drive Superior Advertising Outcomes
Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers and sellers, today (November 8th, 2022) announced an agreement to collaborate with IRIS.TV, the only data platform built for video, increasing publisher and buyer [...]
GumGum to Integrate Advanced Attention Measurement Across All Contextual Campaigns
The leader in contextual intelligence, GumGum, announced today (November 8th, 2022) that advanced attention measurement and optimisation will be incorporated into all display creative campaigns running on the GumGum platform in 2023. By integrating Playground xyz’s award-winning Attention Intelligence Platform (AIP) [...]
ShowHeroes Partners with Cedara for Carbon Intelligence Software to Extend Media Sustainability Strategy
Cedara, the first end-to-end carbon intelligence platform empowering businesses and their employees to seamlessly take climate action, is announcing its collaboration with ShowHeroes, a global independent leader in digital video content, tech, and advertising solutions. By leveraging Cedara’s Enterprise product, [...]
Amplified Intelligence Expands to US & Appoints Alex Khan as EVP, Global Partnerships
Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has announced its expansion into the US, with the opening of an office in New York. The company already works with all major agency holding companies via API feeds into planning [...]
DanAds Partnership Enables McClatchy to Launch New Self-Service Platform
Today (7th November 2022) saw the announcement of a partnership between DanAds, the industry leading provider of fully automated self-serve infrastructure technology, and McClatchy, one of the largest media companies in the United States with over 80 million unique visitors. [...]
Kevel Relay Expands into Growing DOOH Ecosystem
Kevel Relay, the suite of programmatic APIs that allow publishers to unify, mediate, and control their auctions, is adding substantial SSP integrations in the DOOH space. DOOH is one of the fastest growing programmatic markets and is expected to reach [...]
SmartHub 2.0: Releases Upgraded Version to Bring Stable Daily & Monthly Profit Increase
SmartHub, a white-label solution designed to ease the creation of independent ad tech marketplaces for enterprises, released an upgraded platform version — SmartHub 2.0. In the most turbulent period for the ad tech ecosystem, marked by the damaged global economy, [...]
Bidstack Becomes a Unity Verified Solution
Bidstack, the in-game advertising and video game monetisation platform, today (November 7th, 2022) announces it has become a Unity Verified Solution. The Bidstack toolkit of non-intrusive advertising formats is now available to a global audience of Unity developers, having been tested [...]
Top Publishers Adopt Taboola’s New Header Bidding Solution, Unlocking Incremental Revenue
Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, announced Taboola Header Bidding, a new capability that expands on the native bidding service originally launched in April 2022, empowering advertisers to [...]
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