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Hivestack & RE/MAX of Southern Africa Activate the World’s First Programmatic Digital Out-of-Home (DOOH) Anamorphic Campaign
Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today announced the successful delivery of the world’s first anamorphic programmatic DOOH campaign. The campaign was activated for RE/MAX of Southern Africa, the leading global real estate [...]
MGID Launches Interactive Rich Media Ads Helping Advertisers Increase Ad Attention & Engagement
MGID, the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention. MGID’s interactive rich media format will allow consumers to engage with [...]
DV Study Underscores That Attention-Grabbing Ads are Key to Performance but Context is Key
DoubleVerify, a leading digital media measurement, data, and analytics software platform today (November 14th, 2022) releases its 2022 Four Fundamental Shifts in Advertising and Media report. Two years on from DV’s original report, this expanded edition analyses insights from over [...]
AdsWizz’s Dynamic Creative Optimisation Technology Increases Relevance and Awareness Scores for Targeted Ad Listeners
AdsWizz Inc, the global leader in digital audio and podcast technology solutions, has announced its success in helping Mustard.co.uk, the British motor insurance comparison website, to increase purchase intent and brand awareness by utilising AdsWizz’s Dynamic Creative Optimisation (DCO) technology [...]
ID5 & Sincera Study Reveals Damaging Implications of Cookie Syncing
ID5, the market-leading identity provider, has just released its findings from a commissioned study with Sincera, a leading provider of data management solutions, to assess the damaging implications of cookie syncing by looking at 63,604 global domains. The process of cookie [...]
Manadge Continues its Growth in Italy with New Partner Adasta
Manadge, the advertising management platform specialised in programmatic, has announced the extension of its presence in Italy by partnering with sales house Adasta. Using Manadge's technology, Adasta can easily analyse its ad stack and increase monetisation performance across all its [...]
Tremor International Produces In-Depth Forecast of 2022 FIFA World Cup Viewership Trends
Tremor International Ltd., a global leader in data-driven video and Connected TV (“CTV”) advertising technology, offering an end-to-end platform that enables advertisers to optimise their campaigns and media companies to maximise inventory yield, announced the release of its 2022 World [...]
CM Group’s Selligent Awards Honour Global Brands for Innovation in Marketing
CM Group announced the winners of the Selligent Reconnect Summit 2022, presented by its product solution, Selligent Marketing Cloud. Hosted at the Kinepolis cinema in Breda, Netherlands among other locations, this year’s event focused on the “The next generation of [...]
Anzu & Zynga-Owned Socialpoint Partner to Bring Intrinsic In-Game Ads to Dragon City
Anzu.io, the world’s most advanced in-game advertising platform, today (November 10th, 2022) announced a new partnership with Socialpoint, a wholly-owned mobile games development studio that is part of Take-Two Interactive’s Zynga label, which will enable advertisers to run ads in [...]
Evorra Adds Senior Data & Platform Expert to its Global Team
Evorra, a SaaS marketplace for brands and agencies to build and scale addressable and compliant audiences simply, is pleased to announce the addition of a new senior team member. Benjamin Martareche, ex-Microsoft, ex-eDreams Odigeo, will help drive strategic partnerships on [...]
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