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Xaxis Romania in Collaboration with Adelaide Offers Attention Measurement Services for Renowned Brands
Xaxis Romania and Adelaide, the leader in attention-based media quality measurement, announce a strategic partnership offering advertisers advanced attention measurement and activation capabilities for digital campaigns. Thanks to this partnership, GroupM Romania clients can use Adelaide metrics to achieve superior results [...]
Soundcloud Renews Exclusive Agreement with AdsWizz in 14 European Markets
SoundCloud and AdsWizz today, (April 6th, 2023) announced the renewal of their exclusive agreement for AdsWizz to sell SoundCloud’s audio advertising inventory in Ireland, France, Germany, the Netherlands, Belgium, Italy, Portugal, Spain, Switzerland, Austria, Denmark, Finland, Norway, and Sweden. Through 2024, [...]
Newsroom AI launches DSP for Creative Excellence
Newsroom AI, a pioneering creative enablement company, announces the launch of Public Supply, a demand side platform (DSP) dedicated to short-tail, high-impact ,and AI-assisted brand experiences, powered by Open AI's groundbreaking GPT-4.The AI content creation functionality allows advertisers to build [...]
Azerion Launches Performance Arm to Power Smarter Advertising Across the Full Customer Journey
Azerion, the digital entertainment and media platform, has supercharged its full-funnel brand performance capabilities with the launch of a new data and technology arm, Performance by Azerion. The team of data and technology specialists will help clients to create bespoke targeting, creative, [...]
Magnite Broadens Global Footprint with First Nordics Office & Appoints Natasha Westlund as Head of Nordics
Magnite, the largest independent sell-side advertising company, today (April 4th, 2023) announced the appointment of Natasha Westlund as the head of Nordics and the opening of a new office in Stockholm, which will serve as the company’s base across Sweden, [...]
IAS - "Why the future of marketing must be inclusive"
Integral Ad Science (IAS), a global leader in digital media quality, ran an online survey among Singapore consumers to better understand consumer attitudes toward D&I overall and in digital advertising. This study explores why diversity matters in advertising and measures how [...]
Gaming & Ad Industry Innovators Launch Podcast Dedicated Site for Women Lifting Women
In honour of International Women’s Day, audience intelligence platform NumberEight and in-game audio pioneer Odeeo are launching a platform dedicated to lifting women in tech (womendontplay.com), a destination to host interviews, resources, and tools for women (and men) in the [...]
Channel Factory Appoint Industry Veteran Gerald Garcia as Chief Finance Officer
Channel Factory, the global brand suitability and contextual advertising platform is bolstering its leadership team in the US by appointing Gerry Garcia as chief financial officer. Garcia is a veteran of the industry, with over 20 years experience in advertising, [...]
Yieldbird Shows Commitment to Publishers as it Invests in Revamping it’s Products with the New Yieldbird Platform
Yieldbird, the leading programmatic advertising management platform for online publishers, has announced that it is investing heavily in revamping its products with the new Yieldbird Platform. The open launch is scheduled to happen later this year. Yieldbird has built its reputation [...]
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