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Taboola Drives 50% Increase in ROAS for OTTY, Verified by QueryClick
Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a successful advertising campaign with box mattress company OTTY, dramatically increasing Return on Ad Spend (ROAS) by more than 50% [...]
TheViewPoint Harnesses Header Bidding Technology to Elevate Publishers’ Monetisation Experience
TheViewPoint has integrated Header Bidding technology, providing publishers with the ability to receive bids from multiple SSPs simultaneously. TheViewPoint, a SaaS CTV/OTT monetisation platform for publishers, is now supporting the Header Bidding model for ad bidding. This will help media owners [...]
tmwi Appoints Matt Morgan as Managing Director Alongside a Raft of Strategic Hires
Warwickshire-based marketing agency, tmwi, has appointed a new managing director, Matt Morgan, as it actively pursues growth opportunities in the market at this time. In his role as MD, tmwi Ltd, Matt will lead client services and planning and strategy whilst [...]
IAB Europe Survey Reveals Disconnect Between Importance of Post-Cookie Era Solutions and Business Readiness
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its comprehensively updated ‘Guide to the Post-Third-Party Cookie Era’, to prepare brands, agencies, publishers and tech intermediaries for the much-anticipated post-third-party cookie advertising ecosystem. To understand how [...]
BidMind by Fiksu Taps Pixalate to Confront Ad Fraud in Connected TV/OTT
BidMind by Fiksu, a Connected TV/OTT advertising platform, has chosen Pixalate, a global ad fraud intelligence and marketing compliance platform, to combat invalid traffic (IVT) in OTT/CTV advertising. By utilising Pixalate’s pre-bid ad fraud detection and measurement solutions, BidMind customers will [...]
Anzu.io Raises $9m to Fuel Expansion of the World’s Most Advanced In-Game Advertising Platform
Anzu, the global advertising platform dedicated to gaming, has announced USD $9m (£6.6m) in new funding. The round was co-led by BITKRAFT Ventures and HBSE Ventures, with participation from the world’s largest marketing services organisation WPP and Sony Innovation Fund, [...]
Cavai brings conversational advertising to the Canadian market
Cavai, the leader in conversational advertising cloud technology, is continuing its rapid expansion with the opening of an office in Canada. Cavai recently unveiled offices in Singapore and Spain, with these markets joining its operations in London, Amsterdam, Helsinki, [...]
Former LiveRamp Executive Amelia Waddington Joins Search Intelligence Company Captify as Global VP of Product
Captify, the global leader in Search Intelligence, today announced that Amelia Waddington, former LiveRamp executive, has joined its leadership team as global vice president of Product. Waddingon is charged with further defining the company’s global product roadmap and strategy at [...]
Union Media Fully Acquired by ShowHeroes Group
ShowHeroes Group is acquiring Union Media, the London based joint venture between 5 leading EMEA video technology providers. As a strategic partner for key European programmatic buying hubs, Union Media was founded in London in 2020, offering global advertisers the benefits [...]
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