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ATS Singapore 2018: Online Video - The Untapped Brand Opportunity for Programmatic
At ATS Singapore 2018, ExchangeWire's head of content, Lindsay Rowntree, leads a discussion on the topic of the untapped opportunity in programmatic video. Can data driven video buying help brands scale and build brand equity? Will this be seen as an [...]
ATS Singapore 2018: The Future for Data Management & Execution
At ATS Singapore 2018, Ciaran O’Kane, CEO, ExchangeWire, leads a discussion on the future of data management and execution. What are the opportunities for advertisers, in the management and execution of data, particularly in the context of increased data privacy measures? How [...]
ATS Singapore 2018: Thriving in a Programmatic World
At ATS Singapore 2018, Jodie Collins, MD, RE/digital, leads a discussion focusing on how the industry can embrace programmatic and thrive. How does the industry support and encourage independent technology solutions, in a bid to promote a healthy and diverse ecosystem? [...]
ATS Singapore 2018: The Marketer's Dilemma
At ATS Singapore 2018, Wendy Hogan, Marketing Society board member and Oracle's CX and marketing strategy director, leads a discussion focusing on the strategic perspective on data management and execution for marketers. Panelists: – Arun Kumar, Head of Digital Marketing, Carousell – Oliver Lo, Head of Marketing, [...]
ATS Singapore 2018: Why the Opportunity for Digital Publishers Has Never Been Greater
At ATS Singapore 2018, ExchangeWire's APAC editor, Eileen Yu, leads a discussion on the opportunities that exist for publishers. Beyond publisher monetisation in 2018, what are the latest opportunities for the sell-side of the industry, from a technology perspective? How are [...]
ATS Singapore 2018: A New Era in the Convergence of Ad Tech & Martech
At ATS Singapore 2018, ExchangeWire's head of content, Lindsay Rowntree, leads a discussion on the convergence of ad tech and martech. Much has been made of the convergence between ad tech and and martech over the last few years, but how [...]
ATS Singapore 2018: Mobile Programmatic & the Missing Opportunity
At ATS Singapore 2018, ExchangeWire's head of content, Lindsay Rowntree, leads a discussion on the missing opportunity within mobile programmatic. Mobile has long been considered a dominant channel throughout parts of the APAC market, promising a lot of potential for growth [...]
ATS Singapore 2018: Beyond Walled Gardens & Duopolies
At ATS Singapore 2018, ExchangeWire CEO, Ciaran O'Kane, leads a discussion on the topic of the next phase of maturity for the ad tech and martech industries. How do we, as an industry, ensure continued innovation, diversification, and growth? What are [...]
ATS Berlin: Monetising Content in a Data-Driven World
At ATS Berlin on 6 November, 2018, ExchangeWire CEO, Ciaran O'Kane, sat down with four experts to discuss the challenges and opportunities within content monetisation for publishers and the nuances that exist within the German market. James Prudhomme, head of [...]
Where Is the Money? Jeff Green, CEO, The Trade Desk, Discusses Asia & the Long Game
On the second day of ATS Singapore 2018, ExchangeWire CEO, Ciaran O'Kane, sat down with Jeff Green, CEO of The Trade Desk, to discuss why Green is so bullish on Asia, and the myriad programmatic opportunities that exist within this [...]
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