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Quantcast's Scott Barker on the Future of Probabilistic Measurement
With even further uncertainty regarding third-party cookies, what are the benefits of probabilistic measurement? How can we lean into alternative technologies that no longer rely solely on third-party cookies? Tune in as Scott Barker, lead product manager at Quantcast, joins [...]
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ATS London: NextGen Media Stats and What They Mean to You
This ATS London session details and discusses the impact and consequences of NextGen media stats. Digital Turbine's Greg Wester's presentation is developed from groundbreaking behavioural research that tracks consumers’ daily media journeys and ad exposures. Tune in to gain actionable [...]
ATS London: Putting Publishers Back in Control
In this ATS London session, Mat Broughton and an expert panel look at how the publishing industry can take power back. As the marketing and advertising industry has moved toward first party data on both the buy and sell side - [...]
ATS London: The New Power of Privacy
In an era of data-driven marketing and evolving privacy regulations, navigating the intersection of technology, advertising, and privacy is crucial. Tune in to this ATS London session insightful session where industry experts delve into the challenges and opportunities of privacy [...]
ATS London: How Has Precision Targeting Transformed?
This ATS London panel explores innovative alternatives to cookies, focusing on advanced ways of integrating data and channels to drive impactful campaigns. Tune in to learn how to harness the power of fully integrated media strategies across Display, OOH, TV, [...]
ATS London: Discover the Reality of CTV
In this stellar session from ATS London, an expert panel explore the journey through the triumphs and challenges within the programmatic CTV sphere Our guests offer a nuanced perspective on the evolving landscape of television in the digital era. Panel Rachel [...]
How Can We Navigate Ad Tech's Curation Revolution?
In this ATS London panel, we explore how curation is reshaping the ad tech landscape. From overcoming PMP inefficiencies to navigating a post-cookie era, to smart activation. Discover why curation is the new champion of programmatic advertising. Panel Jasdeep Mondae, [...]
What Do 9,000 Brand Lift Studies Teach Us About Attention and Memory?
In this ATS London session, Lumen's Mike Follett and an expert panel share their thoughts on Havas's recent study with Lumen and Brand Metrics. The panel discuss: • Why performance marketing alone can’t build a brand • The findings from Lumen’s [...]
Is In-housing Your Retail Media Ad Tech the Path to Success?
Outdated ad tech won't sustain retail media growth. Advertisers now need sophisticated tools, unique ad formats, and targeted audiences to drive ROI, ROAS, and incrementality. In this ATS London session, Kevel's Neil Cameron, Catalina Salazar of Wolt, Verkstedt's Nana Lohmans [...]
ATS London 2024: How to Unleash the Full Potential of CTV
CTV presents huge opportunities to reach valuable audiences, but are marketers taking full advantage? In an exciting presentation from ATS London 2024, MiQ's Global Chief Strategy Officer, John Goulding, and Zuzanna Gierlinska, UK Chief Commercial Officer, delve into the new [...]
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