Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
Euro Round-Up: AppNexus Rich Media RTB Solution; Aegis Reports Big 2011 Numbers; Growth In Display Spend; Collective Video Report Release; Evidon Tracker Overview
AppNexus Addresses the Challenges of Rich Media in RTB AppNexus Console customers now have a fully-featured Creative Template capability, the company announced last week. The challenge for RTB is matching the capabilities of the creative to the expectations of the publisher for [...]
Ad NetworkAd ServerAgencyDataDisplayExchangeProgrammaticTradingTrading DeskVideo
SpotXchange's Vicki Lyon Gives Her Overview On Last Week's ATS Sydney Event
Vicki Lyon is Managing Director SpotXchange Asia-Pacific. Here she gives her synopsis on the recent ATS Sydney event. The inaugural ATS conference here in Sydney was a resounding success, with several hundred attendees and a great cross-section of industry commentary. [...]
Ad NetworkAd ServerAdvertiserAgencyAPACAustraliaDataDigital MarketingDisplayDSPExchangeMedia SpendMobilePerformancePublisherSSPTargetingVideo
Unlocking The Potential Of RTB: Why The Customisable Real Time Platform Will Deliver Better Yield For Publishers
Tom Barnett is the Managing Director at Switch Concepts. Here he discusses the importance of the customisable real-time platform when trading ad inventory at the impression level, the huge potential for publishers to increase yield, and the critical piece [...]
Ad NetworkAd ServerAgencyDisplayProgrammaticPublisherTradingTrading Desk
ATS Sydney PWC Presentation: Australian Entertainment & Media Outlook
Megan Brownlow is Executive Director & Editor of The Media and Entertainment Outlook at PriceWaterhouseCooper. She recently gave an overview of upcoming trends in the Australian advertising market during a fireside chat with Paul Fisher, CEO of IAB Australia, [...]
Mi9 Launches At ATS Sydney; More Media Coverage Of The Day's Event
It was big day yesterday in the APAC market for ExchangeWire as we held our inaugural ATS conference in Sydney. Over 270 attendees from the Australian and APAC buy and sell side came to ATS Sydney. We will [...]
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Euro Round-Up: YD Launches New Proprietary Real-Time Trading Platform; Hi-Media Buys La Tribune; IAB ePrivacy Guidleines For Pubs; ClickDistrict Gets New COO
YD Launches New Proprietary Real-Time Trading Platform On the heels of the announcement of their new international offices in France and Italy, YD announces this week the launch of its proprietary trading platform for high frequency media trading and audience [...]
Erich Wasserman Discusses The MediaMath Open Solution, Getting Access To Quality Supply And MediaMath In Europe
Erich Wasserman is Co-Founder & GM EMEA at MediaMath. Here he discusses the MediaMath proposition in Europe, the new "Open" solution, the "private marketplace" and the Rest Of the World expansion plans. For those unaware of MediaMath - and I'm [...]
Ad ServerAdvertiserAgencyDACHDisplayDSPEMEAProgrammaticPublisherTradingTrading Desk
#ATSS12: ATS Sydney Is Now A Sell-Out
ExchangeWire is looking forward to tomorrow's ATS Sydney event. We are bringing together the region's most senior digital ad execs to discuss the emerging data-driven display eco-system - and it's likely effect on how media buying is done across [...]
Ad NetworkAd ServerAdvertiserAgencyAPACAustraliaDataDigital MarketingDisplayDSPExchangeMedia SpendMobilePerformanceProgrammaticPublisherSocial MediaSSPTargetingTrading Desk
Stephen Hunt, Director Asia-Pacific, TubeMogul, Asks Whether The Online Video Industry Deserves To Take The Mantle From TV
Stephen Hunt TubeMogul's Asia-Pacific Director talks candidly about the challenges the online video industry currently faces: demand outstripping supply; publishers holding on to unsold inventory to protect its value; and lack of transparency in video advertising and the industry's absence of [...]
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