Ciaran O'Kane

Founder and Advisor

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

Mi9 Launches At ATS Sydney; More Media Coverage Of The Day's Event
14 years ago News

It was big day yesterday in the APAC market for ExchangeWire as we held our inaugural ATS conference in Sydney. Over 270 attendees from the Australian and APAC buy and sell side came to ATS Sydney. We will [...]
Ad Network Ad Server Advertiser Agency APAC Australia Data Exchange Performance Targeting
Euro Round-Up: YD Launches New Proprietary Real-Time Trading Platform; Hi-Media Buys La Tribune; IAB ePrivacy Guidleines For Pubs; ClickDistrict Gets New COO
14 years ago News

YD Launches New Proprietary Real-Time Trading Platform On the heels of the announcement of their new international offices in France and Italy, YD announces this week the launch of its proprietary trading platform for high frequency media trading and audience [...]
Ad Server Display DSP Exchange Targeting Trading
Erich Wasserman Discusses The MediaMath Open Solution, Getting Access To Quality Supply And MediaMath In Europe
14 years ago News

Erich Wasserman is Co-Founder & GM EMEA at MediaMath. Here he discusses the MediaMath proposition in Europe, the new "Open" solution, the "private marketplace" and the Rest Of the World expansion plans. For those unaware of MediaMath - and I'm [...]
Ad Server Advertiser Agency DACH Display DSP EMEA Programmatic Publisher Trading Trading Desk
#ATSS12: ATS Sydney Is Now A Sell-Out
14 years ago News

ExchangeWire is looking forward to tomorrow's ATS Sydney event. We are bringing together the region's most senior digital ad execs to discuss the emerging data-driven display eco-system - and it's likely effect on how media buying is done across [...]
Ad Network Ad Server Advertiser Agency APAC Australia Data Digital Marketing Display DSP Exchange Media Spend Mobile Performance Programmatic Publisher Social Media SSP Targeting Trading Desk
Stephen Hunt, Director Asia-Pacific, TubeMogul, Asks Whether The Online Video Industry Deserves To Take The Mantle From TV
14 years ago News

Stephen Hunt TubeMogul's Asia-Pacific Director talks candidly about the challenges the online video industry currently faces: demand outstripping supply; publishers holding on to unsold inventory to protect its value; and lack of transparency in video advertising and the industry's absence of [...]
Ad Fraud Ad Network Ad Server Advertiser Agency APAC ATS Australia Creative Data Digital Marketing Display DSP Exchange Inventory M&A Measurement Media Spend Programmatic Publisher Targeting TV Video
French Publishers Come Together: Le Collective Announces First Publisher Exchange In France
14 years ago News

There are reports in the French media that Le Collective - a loose alliance between some of France's top publishers - has agreed to set up the first publisher exchange in France. The alliance is made up of [...]
Ad Server Agency Display Exchange Publisher Trading Trading Desk
Euro Round-Up: TRUSTe Cookie Directive Product; Weborama Revenue Up 47% Year-On-Year; Adform Expands In Finland; Consolidation In Online Video Market
14 years ago News

TRUSTe Expands Privacy Management Product Suite to Address Data Privacy Challenges in the UK Privacy company TRUSTe has launched a product this week that tells publishers the identities of the tracking companies that drop cookies on visitors' computers. The service, dubbed EU [...]
Ad Server Agency Data Display
Why Ad Networks Can Still Add Value With Their Audience And Delivery Expertise
14 years ago News

Richard Sharp is UK MD Media and Head of Trading at ValueClick. Here he discusses the centralising of the retargeting and why ad networks can still add value with their audience and delivery expertise. From an ad network point [...]
Ad Network Agency Display Exchange Targeting Trading Trading Desk
Videoplaza Launches Karbon; DoubleVerify Bringing Brand Safety To RTB
14 years ago News

Videoplaza Launches Karbon, Its "Agnostic" Video Ad Management Platform Videoplaza, a leading sell-side ad management platform for video, unveiled Karbon this week. The technology is the first device-aware ad platform, which means publishers can now monetise their video content across any [...]
Ad Verification Advertiser Agency Display Video
Demystifying Attribution: How To Simplify The Process Of Attributing CredIt In A User’s Path To Conversion
14 years ago News

MediaMind and Encore Media Metrics announced a partnership this month that aims to help marketers understand attribution credit across digital campaigns. Here Steve Latham, Founder and CEO, Encore Media Metrics, explains how marketers can simplify the process of attributing [...]
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