Ciaran O'Kane

Founder and Advisor

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• A View From The European Sell-Side: A 2011 Retrospective & A Look To Some Trends In 2012

  14 years ago News

  

  Joëlle Frijters is CEO of Improve Digital. Here she gives her retrospective on 2011 - as well as listing 5 key trends for 2012. “Call it Private Ad Exchange, Call it private market place, call it anything you like…. The [...]

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• ATS London Fireside Chat: Display, The Bigger Picture

  14 years ago News

  Yet another video from the recent ATS London event. This time we have Jason Kelly, Chief Revenue Officer at Admeld, speaking to Anthony Rhind, co-CEO at Havas Digital about the evolving data-driven media buying landscape and the agency strategy. [...]

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• Bharad Ramesh, Regional Executive Director, Strategic Operations & Trading, Asia, Starcom On Evolving Media Buying Landscape

  14 years ago News

  

  Bharad Ramesh is the Regional Executive Director, Strategic Operations & Trading, Asia for Starcom Mediavest Group. Here he discusses how the online media landscape is evolving in Asia. He talks about how digital is still not mainstream, how [...]

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• Bharad Ramesh, Regional Executive Director, Strategic Operations & Trading, Asia, Starcom Mediavest Group On The Evolving Media Buying Landscape in APAC

  14 years ago News

  

  Bharad Ramesh is the Regional Executive Director, Strategic Operations & Trading, Asia for Starcom Mediavest Group. Here he discusses how the online media landscape is evolving in Asia. He talks about how digital is still not mainstream, how [...]

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• Time To Tame The Ad Tech Beast: Current Fragmentation, Inevitable Consolidation And The Rise Of The Data Marketing Suite

  14 years ago News

  

  Will Margiloff is CEO and Founder of IgnitionOne. Here he discusses the current fragmentation in the online advertising landscape, why consolidation is inevitable, and the how a "complete stack" approach will help marketers better manage media spend and drive [...]

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• Confusion Reigns Supreme As Leaked Directive Document Suggests Even More Stringent Data Protection Legislation To Come From The EU

  14 years ago News

  

  If you were expecting some concrete guidelines from any of the myriad of European government privacy agencies, such as the ICO, on a) how not to be taken to court for contravening the new EU directive and b) how not [...]

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• Yuzo Tanaka Discusses The D.A.Consortium Partnership With Adnetik, As It Launches Its New Trading Desk In The Japanese Market

  14 years ago News

  

  Mr. Yuzo Tanaka, Executive Officer, D.A.Consortium Inc. (DAC) talks about the recent launch of DAC’s ‘Trading Desk’. Here he discusses the recent partnership with Adnetik - and how it will provide online marketing strategies to grow programmatic buying and RTB [...]

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• Yuzo Tanaka Discusses The D.A.Consortium Partnership With Adnetik, As It Launches Its New Trading Desk In The Japanese Market

  14 years ago News

  

  Mr. Yuzo Tanaka, Executive Officer, D.A.Consortium Inc. (DAC) talks about the recent launch of DAC’s ‘Trading Desk’. Here he discusses the recent partnership with Adnetik - and how it will provide online marketing strategies to grow programmatic buying and RTB [...]

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• Alenty Looking To Address Ad Visibility And Message Recall With Its Measurement Solution; Helping To Bring Brand Spend Into The Display Channel

  14 years ago News

  

  Laurent Nicolas is Founder and CEO at Alenty, a measurement vendor specialising in ad visibility for both DR and Brand digital buyers. Here Nicolas discusses the Alenty proposition, how it is addressing ad visibility and ad recall, why it [...]

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• GlibHippo's Josh Mortensen Gives Some Insight Into The German Sales House, The Critical Role It Will Play In The Adoption Of RTB In Germany, And Why The Model Is The "Mittelstand" Of German Online Advertising

  14 years ago News

  

  Josh Mortensen is Founder and Managing Partner at GlibHippo - a sales house based in Germany. Here Mortensen discuses the German sales proposition and how it works with publishers, its critical role in the local online advertising eco-system, and [...]

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