Ciaran O'Kane

Founder and Advisor

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• Those 5 Things You Missed In Ad Tech This Week

  14 years ago News

  

  AOL, Microsoft and Yahoo: The Perfect Display Ménage A Trois? You have my T2 inventory. No. No. You have mine, I insist. We are friends. Special friends (Inbetweeners reference there, non-UK readers)! I am thinking this [...]

  Display

• Whither The Media Plan: Nigel Gilbert Gives His Perspective On The Changing Display Landscape

  14 years ago News

  

  It's been a while since I pounded the mean streets around Noho and Holborn looking for media cash from the agencies. I had the best UK IPs from US networks and publishers in town? Targeting? What are [...]

  Ad NetworkAd ServerAgencyDACHDataDisplayDSPEMEAExchangeProgrammaticPublisherTargetingTrading

• TraderTalk Episode 7: Zuzanna Gierlinska Discusses The Microsoft Ad Exchange & Managing Sales Channel Cannibalisation

  14 years ago News

  

  Welcome to the seventh edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space, media optimisation and beyond with key industry stakeholders. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, [...]

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• Vicki Lyon, Managing Director, SpotXchange Australia & APAC On Video Ad Marketplaces & Growth In Mobile Video Advertising

  14 years ago News

  

  Vicky Lyon, SpotXchange’s Managing Director Asia Pac discusses their recent launch and about wanting to become the go-to video ad marketplace in Australia and the APAC region. Lyon gives an overview on Australia’s current market size and how APAC, being [...]

  Ad NetworkAdvertiserAgencyAPACBrandingCreativeDigital MarketingDSPExchangeInventoryMeasurementMedia SpendMobileNorth AmericaPerformanceProgrammaticPublisherTargetingTradingTrading DeskTVVideo

• Brush Up On Your TLAs For ATS London With The AppNexus Industry Glossary

  14 years ago News

  

  Sounding smart in this industry is easy. Just pepper your conversation with appropriately placed TLAs - and you too can get the respect of your peers. Ah, the three-lettered acronym! What we do without out it? [...]

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• Whither The Media Plan: Marco Bertozzi Discusses How Media Spend Will Be Allocated In The Coming Years

  14 years ago News

  

  The media plan remains the focal point for our industry. Everyone with inventory to hawk, and looking to secure media spend, has to get on an agency media plan. But there have been big changes over the past twelve months. [...]

  Ad NetworkAd VerificationAdvertiserAgencyAnalyticsattributionDACHDataDisplayDMPDSPEMEAExchangeProgrammaticTargetingTrading

• Jay Stevens Runs Through The Basics Of Private Marketplaces, And The Benefits For European Publishers

  14 years ago News

  

  Private exchanges and marketplaces are seen as a big step towards achieving scale for brand safe inventory in the European automated channel. With ATS London only a matter of days away, ExchangeWire talks to Jay Stevens, VP & GM, [...]

  Ad NetworkAd ServerAgencyDisplayExchangeProgrammaticPublisherTrading

• Ad Trading Summit: Seizing Real-Time Bidding Opportunities

  14 years ago News

  

  Later this month, several of us from Microsoft Advertising will be in London attending the Ad Trading Summit (ATS). It’s my first time attending ATS and I think the timing is great. In 2011, the real-time bidded (RTB) exchange model [...]

  Ad NetworkAd ServerAdvertiserDACHDisplayDSPEMEAExchangeM&AProgrammaticPublisherTrading

• James Simmons, MATCH Media Director, On Being Australia’s Largest Privately Owned Media Agency, Setting-up An Ad Trading Desk, The Art Of Advertising & How Ad Networks Need To Adapt Or Die

  14 years ago News

  

  James Simmons, MATCH Media’s Director, talks about how being Australia’s largest privately-owned media agency allows unbiased media buying as part of their media strategy for clients. He also stresses while there’s been a shift from traditional media buying [...]

  AgencyDisplayDSPExchangeProgrammaticTrading

• James Simmons, MATCH Media Director, On Being Australia's Largest Privately Owned Media Agency, Setting-up An Ad Trading Desk, The Art Of Advertising & How Ad Networks Need To Adapt Or Die

  14 years ago News

  

  James Simmons, MATCH Media’s Director, talks about how being Australia’s largest privately-owned media agency allows unbiased media buying as part of their media strategy for clients. He also stresses while there’s been a shift from traditional media buying skills of [...]

  Ad NetworkAd ServerAdvertiserAgencyAPACCreativeDataDigital MarketingDisplayDSPExchangeMedia SpendPerformanceProgrammaticPublisherTargetingTradingTrading DeskVideo