ExchangeWire
Articles by Ciaran
The Demise of the Cookie isn’t the End of Identity-Driven Media: Richard Lloyd, GroupM UK
Richard Lloyd, Chief Data Officer of GroupM UK, writes exclusively for ExchangeWire about how identity will survive the impending termination of the third-party cookie. It’s hardly new news that a combination of browser restrictions and data privacy regulations have sealed the [...]
Intention and Precision to Reach Audiences: Q&A With Jed Hartman, Channel Factory
Chief commercial & strategy officer at Channel Factory, Jed Hartman (pictured below), speaks exclusively to ExchangeWire about GroupM's recent Consumer Trust in Digital Marketing survey, emerging ad platforms, and advertising in the age of Corona. GroupM’s survey found that most consumers [...]
Ad BlockingCustomer ExperienceDigital MarketingTargetingVideo
Chemistry with Kindness: How Virtual Pitches Could Fix Pitching
CEO of Brand Champions, Fiona Wylie (pictured below) writes exclusively for ExchangeWire about how virtual pitching could provide a viable solution for marketers and advertisers in a corona-addled world. Pitches never have been perfect. In 2018, research found that 61% of [...]
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