Mathew Broughton
Research Lead
Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.Articles by Mathew
Media, Marketing & Commerce Investment Series - Part 3: IPO
In the final part of this three-part commentary series on media, marketing, and commerce investment, ExchangeWire speaks to industry professionals involved in initial public offerings (IPOs) over 2021 for insight as to why 2021 is ideal for listing publicly, and [...]
Media, Marketing & Commerce Investment Series - Part 2: M&A
In part two of this three-part commentary series on media, marketing, and commerce investment, ExchangeWire speaks to industry professionals involved in M&A transactions over 2021 for insight as to how consolidation is developing within the sectors. Key statistics (2021, to-date)* - Total [...]
Media, Marketing & Commerce Investment Series - Part 1: Funding
In part one of this three-part commentary series on media, marketing, and commerce investment, ExchangeWire speaks to industry professionals involved in funding rounds over 2021 for their insight into how venture and corporate funding is evolving across the sectors. Key statistics [...]
Untangling the Web: Q&A with Alkimi Exchange
In this interview with ExchangeWire following the recent webcast discussing the future infrastructure of the ad tech industry, Alkimi Exchange's Neil Bruce (CCO); Adam Chorley (COO); and Ben Putley (CEO) discuss the benefits of pursuing a decentralised approach and how [...]
Google Again Accused of Price-Fixing with Facebook; Suma Brands Raises USD$150m
In today's ExchangeWire daily news digest: Google again accused of price-fixing with Facebook; Suma Brands raises USD$150m (£108m); and Embracer Group in eight-strong acquisition spree. Google again accused of price-fixing with Facebook Google has been accused of preferential price-fixing, benefitting its "rival" [...]
The Future of Indie Gaming: Q&A with Luke Keighran; Merge Games
Following its acquisition by Swedish developer-publisher Zordix earlier in 2021, ExchangeWire speaks to Luke Keighran, Managing Director of Merge Games, to discuss the future of indie gaming. How will the acquisition by Zordix bolster Merge Games’ portfolio, via both investment and [...]
Contextual Advertising in Emerging Channels
In this article, ExchangeWire speaks to a quartet of industry professionals on their views on how contextual advertising solutions can be applied to emerging channels such as DOOH, CTV, and gaming. Context in DOOH With outdoor activities resuming, we’re seeing a very [...]
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