Mathew Broughton

Research Lead

Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.

Articles by Mathew

• Vungle Expands Advertiser Offering; Premium Video Growing Stronger

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Vungle expands advertiser offering; premium video growing stronger as it becomes more addressable and data-driven; intelligent flighting strategies [...]

  BrandingPerformancePersonalisationVideo

• Exposed: The Users Behind the Ad Blockers

  6 years ago News

  

  Ad blocking, a scourge to online publishers, costing them an average of over £930,000 per year according to certain estimates. While uptake rates have declined slightly in the UK, the volume of impressions affected has grown within this period, and [...]

  Ad Blocking

• With All the Talk of Fraud, the Industry Overlooks Waste

  6 years ago News

  

  Consider the terms 'fraud', and 'waste'. While fraud conjures up the emotions of anger, alongside romanticised mental imagery of scheming criminals versus noble forces, waste is a far less emotive and enticing concept. However, in an industry as complex as [...]

  Ad FraudMeasurement

• Mindtree Reports 10.3% Revenue Growth; Investis Digital Announces the Launch of Connect.ID

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Mindtree reports 10.3% y-o-y revenue growth; Investis Digital announces the launch of Connect.ID; and Mobile Web Usage [...]

  APACMarketerTechnology

• The Mixing Circles of Gaming and Advertising: Q&A with James Draper, Bidstack

  6 years ago News

  

  Following an increased presence of gaming developers and publishers at advertising industry events, such as Cannes Lions and DMEXCO, within the previous few years, along with technical innovations such as the roll-out of 5G, now could be the time when [...]

  Ad FraudGaming

• Why the Move to First-Price Programmatic Auctions Will Benefit APAC Publishers and Advertisers

  6 years ago News

  

  Writing on an exclusive basis for ExchangeWire, Deepti Phatak (pictured below), sales project and program lead at Verizon Media, explains how both publishers and advertisers can benefit through the promotion of unambiguous bidding via the transition to first-price auctions. Ever since [...]

  Header BiddingProgrammaticPublisher

• Near Raises USD$100m (£80.1m); Majority of Marketers Want to Spend More on Programmatic Audio

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Near raises USD$100m (£80.1m) to fuel expansion; Marin Software releases State of Digital Advertising 2019 report; majority of [...]

  AIAudioMartechProgrammaticSearchSocial MediaVideo

• We Are Not Too Big to Fail: Further Implications of the ICO’s Ad Tech Update Report

  6 years ago News

  

  Earlier this week, ExchangeWire covered the latest developments from the Information Commissioner's Office (ICO), which included dramatic fines, updated cookie guidance and the Update Report into Adtech and Real Time Bidding. The combination of massive potential fines, and the fact [...]

  Ad TechProgrammatic

• IPA Bellwether Report Q2 2019: Growth In Digital, But Confidence Continues to Slide

  6 years ago News

  

  The IPA Bellwether Report of Q2 2019, released today Wednesday 17th July, has revealed overall marketing budgets in the United Kingdom have flatlined, with 0% growth observed over the next three months. Confidence in own-company financial prospects has also plummeted [...]

  AdvertisingMedia Spend

• Dentsu Aegis Network Takes Majority Stake in Ugam; New Biometric Study Shows a Halo Effect for Ads

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Dentsu Aegis Network takes majority stake in Ugam; New biometric study shows a halo effect for ads; [...]

  AudioDataDisplaySupply Side