Mathew Broughton

Research Lead

Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.

Articles by Mathew

• McDonald’s Acquires Dynamic Yield: Implications for Advertising

  6 years ago News

  

  On Monday 25 March, news filtered through that McDonald’s is acquiring the Israeli AI company Dynamic Yield, which has now been confirmed by the martech company themselves, with a reported price tag of USD$300m (£228m), making it the fast food [...]

  AIInvestmentMartechTargeting

• Implementation of the App-ads.txt Standard: Q&A with Eric Bozinny, PubMatic

  6 years ago News

  

  Whilst the ads.txt file, a simple text file used for listing approved ad agencies, has become an increasingly popular way of promoting transparency within programmatic advertising, the standard did not extend to app architecture. The new app-ads.txt specification works as [...]

  Ads.txtAppsSSP

• Mobile World Congress: When MWC Realised That Not Everything Is About Phones

  6 years ago News

  

  The 2019 edition of the Mobile Web Congress (MWC) was recently held in Barcelona, gathering the great and the good of tech companies, telephone providers, and suppliers. In an exclusive report for ExchangeWire Anaïs Ferrández (pictured below), international MarCom manager [...]

  Mobile

• Video Streaming Has a New Player: Will Apple TV+ Make an Impact?

  6 years ago News

  

  Apple announced last Monday (25/03/2019) that they are finally delving into the video-streaming sector with the launch of their Apple TV+ subscription service. A plethora of big-name hitters in the entertainment industry were wheeled out on the California stage, including [...]

  AppleStreamingTV

• Digital Transformation in Emerging Markets: Q&A with Rahul Marwaha, Essence

  6 years ago News

  

  Whilst there are plentiful opportunities within digital media in emerging markets, brands can often be hesitant to adopt new channels and programmatic advertising. ExchangeWire speaks to Rahul Marwaha (pictured below), VP digital media activation in India for Essence, regarding innovation [...]

  APACIndiaProgrammatic

• How Private Platforms Are Redefining CDP Expectations: Q&A with Paulo Cunha, Velocidi

  6 years ago News

  

  Customer data platforms (CDPs) are commonly associated with enterprise-level brands, with many providers refusing to work with smaller firms due to several factors, including the difficulty of managing first-party data. However new ‘private CDP’ firm Velocidi aims to bridge this [...]

  Data

• Facebook & Google: The Duopoly’s Dominance Increases

  6 years ago News

  

  A report from eMarketer published this week suggests that Facebook and Google’s dominance of the UK digital advertising market has continued to increase, with a forecasted share of 63.4% compared to 62.7% last year. This equates to £9.3bn, out of [...]

  FacebookGoogle

• Data Agility: It's Time for Chief Data Officers to Realise They're in the Marketing Department Too

  6 years ago News

  

  Whilst 'big data', 'GDPR', and 'personalisation' are now part of the common lexicon, a significant proportion of companies are still hesitant to adopt agile processes when it comes to managing their data. As Margaret Wagner (pictured below), EVP chief growth [...]

  Data