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Adform Bolsters Omnichannel Capabilities with New Global Division Helmed by William Jones
Adform, the most powerful and safe media buying platform built for the game changers, today (November 28th, 2023) announces the launch of its newly formed global omnichannel activation team. The announcement brings together commercial partnerships and activation to further enhance and [...]
Women Lifting Women Initiative Expands with Launch of Mentorship Programme
The Women Lifting Women initiative, a champion of gender equity and diversity, is thrilled to announce the launch of its new mentorship programme. A collaboration between market leaders NumberEight and in-game audio pioneer Odeeo, this mentorship programme will connect the [...]
Hawk, an Azerion Company, Launches New Omnichannel Targeting Solution in Partnership With Samba TV
Hawk, a leading European player in digital omnichannel advertising, recently acquired by Azerion, announced a strategic partnership with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement. For the first time, Hawk’s platform will give advertisers [...]
79% of Top Marketing Executives Report Boost in ROI Using AI Tools
BrightBid, the ad tech platform for Google Search, has revealed that the majority of marketing leaders are already leveraging AI tools in their digital advertising strategies, with 79% saying that using AI tools had boosted their return on investment. 85% of [...]
Coles Supercharges Retail Screens Through Broadsign
Coles 360 has partnered with out-of-home (OOH) ad tech provider Broadsign to further enhance the Coles 360 network of digital screens at front of store. The partnership will enable Coles to schedule, manage, and deliver compelling content and advertisements across [...]
Picnic/YouGov Survey Finds Brands are Wasting Budget on ‘Annoying’ Ads That Do More Harm Than Good
More than two-thirds of people (70%) find digital advertising annoying and unpleasant, while 72% say that bad advertising experiences have negatively affected their perception of a brand, according to new research that lays bare the real damage caused by excessive [...]
InMobi Study Shows Brand-Focused & Performance-Focused Marketers’ Priorities Blur for In-App Campaigns
InMobi, a leading provider of monetisation and marketing technologies that help businesses fuel growth, today (November 20th, 2023) released insights from a joint study with Advertiser Perceptions, the leading provider of research-based strategic market intelligence to the media, advertising, and [...]
Samsung TV Plus Unveils Stellar Festive Drama Schedule as Consumption of FAST Content Gathers Pace This Christmas
Samsung Electronics Ltd announces an exciting new drama-fuelled package of award-winning television programmes, launching across new and existing UK Samsung TV Plus channels. Available for free across millions of Samsung devices, this latest launch further strengthens the business’s commitment to [...]
Sojern Reveals First Of Its Kind ‘State of Destination Marketing 2024 Report’
Sojern, the leading digital marketing platform built for travel, is excited to announce the launch of the “State of Destination Marketing 2024” report for destination marketing organisations (DMOs). This first-of-its-kind report, produced through a partnership between Sojern and Digital Tourism [...]
Illuma Appoints Former Oracle Executive Ryan McBride to Lead Strategy & Business Development
Illuma, the artificial intelligence company at the forefront of contextual-AI, has appointed Ryan McBride to lead global strategy and business development from the United States. Ryan formerly led business development at Grapeshot and went on to be VP of product strategy [...]
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