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Pubmatic Expands CTV Business in Europe
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (17th May 2022) announced new connected TV/over-the-top (CTV/OTT) partnerships with FUNKE, Rakuten Advertising, and waipu.tv in the EMEA region. This brings the total number of connected [...]
Tappx Acquires Mobile Gaming Brand From The Bench
Tappx, a leading ad tech company offering multi-platform digital advertising solutions, today (17th May 2022) announced its acquisition of the video game developer brand From The Bench. The acquisition is part of Tappx's diversification strategy and its clear commitment to [...]
Entravision 365 Digital Brings In-Game Advertising to More African Advertisers in Partnership with Anzu
Entravision 365 Digital, a leading African advertising solutions, media, and technology company, today (16th May 2022) announced that it has become the exclusive partner in Africa for Anzu.io, one of the world’s most advanced in-game advertising platforms. Entravision 365 Digital [...]
Gewista Presents its First Programmatic Out-of-Home Campaign in Partnership with VIOOH
With its first programmatic out-of-home campaign, the out-of-home market leader, Gewista, is hitting another important milestone together with the leading global digital out-of-home marketplace, VIOOH, and MediaCom, as part of its digitisation journey. The first mover Coca-Cola relies on the [...]
ShowHeroes Group: CTV Emerges as Europe’s Leading Video Platform for Ad Attention
A striking 80% of European users prefer CTV, with connected TV generating a significant increase in ad attention and engagement compared to YouTube and linear TV, a ground-breaking new study has found. The research from ShowHeroes Group, a leading global provider [...]
Scibids Helps Charlotte Tilbury Beauty Reduce Cost Per Acquisition (CPA)
Scibids, the global leader in artificial intelligence (AI) for digital marketing, today announced that it has implemented its AI as a service solution for Charlotte Tilbury, leveraging Google display & video 360’s custom bidding feature, which has reduced customer acquisition [...]
Making Science & Silverbullet Group Announce Joint Venture
Silverbullet Group and Making Science have announced a partnership which will see the two companies combining their respective products, services, and talent to deliver solutions for the privacy-first, post-cookie era. This collaboration encompasses data and digital transformation solutions centred around [...]
Adelaide & Mediahub Launch First-Ever Media Attentiveness Training Programme
In partnership with Mediahub Worldwide, Adelaide, the leader in attention-based media quality measurement, has launched Adelaide Attention Academy, the first media training programme centered around attention. A long-time attention measurement pioneer, Mediahub views agency-wide education as the key to integrating attention [...]
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