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Adsquare Partners with DSP Displayce
June 27th, 2022 - Global audience and location intelligence company Adsquare has partnered with Displayce, a European programmatic DOOH DSP designed to optimise the purchase, impact, and quality of DOOH campaigns. Thanks to this platform, agencies can access the largest [...]
Teads Launches Ambitious Attention Program to Advance Omnichannel Attention Measurement
Teads, the global media platform, is advancing its leadership in attention measurement by launching the Teads Attention Program that will be available in key markets in APAC. The program will arm brands with optimal multi-screen reporting of attention metrics within [...]
Adludio & Realeyes Find Interactive Engagement is the Ultimate Attention Metric
Adludio, a leading AI-driven technology company that delivers premium mobile advertising, today (June 27th, 2022) releases research conducted with Realeyes, an emotion AI platform for measuring human response, into the effectiveness of interactive advertising. Analysing a range of different approaches [...]
DoubleVerify Launches New Carbon Emissions Measurement Offering Powered by Scope3
DoubleVerify , a leading software platform for digital media measurement, data, and analytics, announced an exclusive partnership with Scope3, the pre-eminent source of truth for supply chain emissions data for organisations seeking to make carbon-aware business decisions. The DV/Scope3 partnership will [...]
RTB House Announces its Membership of the GARM Initiative
RTB House, a global company that provides state-of-the-art marketing solutions for leading brands and agencies, has announced its membership with GARM (The Global Alliance for Responsible Media). This project-based partnership reinforces RTB House’s commitment to online brand safety in advertising, [...]
Hivestack Appoints Benjamin Abbatiello as Global SVP of Publisher Solutions
Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company today (June 23rd, 2022) announced the appointment of Benjamin Abbatiello as new Global SVP, publisher solutions. Previously, Abbatiello held executive roles at various notable ad tech [...]
Newsroom AI launches Conversational Content Creation Platform Under the Name of Public
Today (June 21st, 2022), Newsroom AI, a London, UK- based content creation platform expands their technology portfolio with a new conversational content product under the name of Public. The new offering complements the company’s flagship Stories creation suite, licensed by leading [...]
Acast Announce 45% of Podcast Listeners Started Listening to Podcasts in the Past Year
Acast, the world’s largest independent podcast company has today (June 21st, 2022) unveiled the results of new podcast listener research conducted in collaboration with Nielsen. The study of 2,002 UK and Irish adults who consume podcasts at least monthly found [...]
Blis Secures Investment from LDC to Accelerate Global Expansion
Blis, the audience-first platform that doesn't rely on personal data, today (June 21st, 2022) announced that LDC, the UK’s leading mid-market private equity firm, has entered into an agreement to make a significant investment in the company. LDC’s investment will [...]
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