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Gen Z Users Three Times more Likely to Use YouTube than TikTok, Finds Channel Factory
New research from Channel Factory, the global video technology partner leader in brand suitability solutions, sheds some light on how users in the UK have been engaging with the main social media platforms - YouTube, TikTok, Snapchat and Meta (Instagram [...]
Hivestack Launches Research Division - Focuses on Programmatic Digital Out-of-Home Advertising for Retail in the Metaverse
Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company, has today announced the launch of a new research division that will focus on exploring in-store, programmatic media activation in the metaverse. Legendary computer vision scientist [...]
Seedtag & Nielsen Research Finds Contextual Targeting Boosts Consumer Interest in Advertising by 32%
Seedtag the leader in contextual advertising in EMEA and LATAM, and Nielsen, the audience measurement expert, today reveal research that shows that contextual advertising boosts consumer interest by as much as 32%, versus the traditionally used demographic targeting. For this research, [...]
PilotTV Media has Selected Hivestack as its Supply Side Platform (SSP) for Programmatic Buyers in Taiwan
Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company today(11th May, 2022) announced a partnership with PilotTV Media, Taiwan’s leading digital signage operator and digital out-of-home (DOOH) media provider. Through this partnership, PilotTV will integrate [...]
tmwi Appointed by Midlands Air Ambulance Charity as Fundraising Challenges Face the Third Sector
Integrated media agency, tmwi, part of the Oxidise group, has been appointed by the Midlands Air Ambulance Charity to devise an always on programmatic campaign strategy designed to optimise the charity’s all important fundraising efforts. With 53% of British people saying [...]
Adomik Lanza una Nueva Aplicación Para Que Los Editores Maximicen Sus Ingresos por Open Auction
Adomik, el desarrollador líder de software adtech y provedor de análisis de publicidad inteligente, anuncia el lanzamiento de un nuevo producto exclusivo para optimizar el rendimiento de los editores con actividad de publicidad programática. El producto está dedicado a los [...]
Eye-tracking Study Sees High Impact Formats Outperform Standard Display
High impact digital advertising formats capture and retain user attention far more effectively than their standard counterparts, according to new research from Adnami and Lumen Research. The joint study, conducted in the UK and Nordic markets, leveraged a fully consented eye-tracking [...]
Pixalate Introduces Next Generation Patented IPv6-Enabled Ad Fraud Protection API Technology
Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today announced the next generation of its Ad Trust and Safety API suite to aid clients in today's rapidly changing media and [...]
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