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GumGum Breaks a Billion with Contextual Advertisement
GumGum, a contextual-first, global digital advertising platform, today (October 6th, 2022)announces that it has broken the USD$1bn (£891m) dollar ad spend milestone. The contextual advertising global market is projected to be a USD$335.1 bn (£291.5bn) market by 2026 and is a [...]
New Research From Lumen & Anzu: Gamers Spend Twice as Long Viewing Intrinsic In-Game Ads Compared to Other Digital Channels
The world’s most advanced in-game advertising platform Anzu.io, and Lumen Research, an attention technology company, have today (October 6th, 2022) revealed collective results from research carried out together across a series of mobile and PC campaigns over the past 12 [...]
Permutive Partners with Pubmatic to Streamline Demand for First-Party Data
Permutive, an audience infrastructure for the responsible web, today (October 6th, 2022) announced a partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. As advertisers seek out privacy-centric addressability solutions, this new partnership makes [...]
Talon's DMP - Ada - Reveals Key Audience Shifts Across City Centre Behaviours Pre & Post-Pandemic
Audience behaviour and lifestyle changes over the past couple of years have been unpredictable. As new routines and behaviours have been established, independent out-of-home (OOH) agency, Talon Outdoor, has created valuable insights to identify how city centre audiences have adapted [...]
Adludio Bolsters Senior Leadership Team with the Appointment of New Chief Product Officer & Chief Technology Officer
Adludio, the global advertising platform delivering premium quality campaigns on mobile, has announced two key, c-level appointments - Dave Ramsay as chief product officer and Ian Liddicoat as chief technology officer and head of data science. With global clients including [...]
Lotame Reports 36% Increase in High-Quality Data Investment in EMEA 1H 2022
Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, reports demand for high-quality third-party data sales jumped by 25% globally over the last two years (2020-2022). Lotame reports seeing a 10% normalisation in data [...]
Experienced Sales Manager Pete Kelly Joins Crimtan as UK Commercial Director
Programmatic experts Crimtan have announced today (October 6th, 2022) the appointment of Pete Kelly as UK commercial director. In his new role, Kelly will head up the UK commercial team and is tasked with driving new and existing business opportunities both [...]
Former Amnet Managing Director Tim Willcox Joins Pubmatic
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced today the appointment of Tim Willcox as UK regional vice president, as the company continues to expand and deliver responsible media solutions to publishers and brands. Willcox [...]
DoubleVerify Launches New Attention Lab to Help Advertisers Maximise Campaign Performance
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (October 5th, 2022) announced the launch of the new DV Attention Lab™ to help advertisers optimise campaign performance using in-depth “attention data” on ad engagement and ad [...]
Hivestack’s Chief Technology Officer Mina Naguib Appointed as Chair of Prebid DOOH Committee
Hivestack, the largest independent, global programmatic digital-out-of-home (DOOH) advertising platform has announced that the company’s chief technology officer (CTO), Mina Naguib has been appointed as chairman of Prebid’s DOOH task force. The Prebid DOOH task force’s purpose is to enhance the [...]
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