ExchangeWire PressBox
Articles by ExchangeWire
Making Science & Silverbullet Group Announce Joint Venture
Silverbullet Group and Making Science have announced a partnership which will see the two companies combining their respective products, services, and talent to deliver solutions for the privacy-first, post-cookie era. This collaboration encompasses data and digital transformation solutions centred around [...]
Adelaide & Mediahub Launch First-Ever Media Attentiveness Training Programme
In partnership with Mediahub Worldwide, Adelaide, the leader in attention-based media quality measurement, has launched Adelaide Attention Academy, the first media training programme centered around attention. A long-time attention measurement pioneer, Mediahub views agency-wide education as the key to integrating attention [...]
Gen Z Users Three Times more Likely to Use YouTube than TikTok, Finds Channel Factory
New research from Channel Factory, the global video technology partner leader in brand suitability solutions, sheds some light on how users in the UK have been engaging with the main social media platforms - YouTube, TikTok, Snapchat and Meta (Instagram [...]
Hivestack Launches Research Division - Focuses on Programmatic Digital Out-of-Home Advertising for Retail in the Metaverse
Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company, has today announced the launch of a new research division that will focus on exploring in-store, programmatic media activation in the metaverse. Legendary computer vision scientist [...]
Seedtag & Nielsen Research Finds Contextual Targeting Boosts Consumer Interest in Advertising by 32%
Seedtag the leader in contextual advertising in EMEA and LATAM, and Nielsen, the audience measurement expert, today reveal research that shows that contextual advertising boosts consumer interest by as much as 32%, versus the traditionally used demographic targeting. For this research, [...]
PilotTV Media has Selected Hivestack as its Supply Side Platform (SSP) for Programmatic Buyers in Taiwan
Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company today(11th May, 2022) announced a partnership with PilotTV Media, Taiwan’s leading digital signage operator and digital out-of-home (DOOH) media provider. Through this partnership, PilotTV will integrate [...]
tmwi Appointed by Midlands Air Ambulance Charity as Fundraising Challenges Face the Third Sector
Integrated media agency, tmwi, part of the Oxidise group, has been appointed by the Midlands Air Ambulance Charity to devise an always on programmatic campaign strategy designed to optimise the charity’s all important fundraising efforts. With 53% of British people saying [...]
Popular Tradertalks
Latest Posts
-
"This Industry Isn’t Done Innovating.": Andrew Casale on Index Exchange’s Containerised Future and a DSP Renaissance -
Digest: Fox Strikes $22bn Roku Deal; Pinterest Adds Amazon Storefront Links -
Data Strategy: Why Collecting More isn’t the Answer -
The Creative Optimisation Gap: Why Better Creative Still Isn't Translating Into Better Performance -
Digest: Publicis and The Trade Desk End Dispute; Visa Enables ChatGPT Agent Payments
Follow ExchangeWire