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Yahoo Pilots First DOOH-led Omni-channel Campaign with Schroders
Yahoo have delivered its pilot programmatic digital out-of-home (DOOH) omni-channel campaign with global asset and wealth management company, Schroders - a first for both brands in Singapore and Southeast Asia. Running from July to October, Schroders’ “Beyond Profit” campaign leveraged [...]
How Deep Learning Turns Contextual Targeting Into a Cutting-Edge Tool
RTB House, a market leader in deep learning-powered marketing technologies, are proud to announce the release of its globally available industry-leading Context AI solution. The solution will play a key role in helping advertisers navigate the cookieless landscape. Google’s privacy-positive decision [...]
Taboola Reports Strong Q3 Results and Raises Full Year 2021 Guidance
Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, have announced its results for the quarter ended September 30, 2021. “The third quarter had some significant milestones for Taboola. It [...]
Nearly All Marketers to Achieve a Single Customer View by End of 2022, New Research Reveals
New research published today by next-gen Customer Data Platform Zeotap reveals that over 99% of marketers will have achieved a ‘golden record’ or single customer view by the end of 2022. Other findings, such as increasing adoption of machine learning, indicated that [...]
MKMG Teams With VlogBox to Explore New OTT/CTV Placements
MKMG, a Ukraine-based global distributor and producer of video content, have begun collaborating with VlogBox, a global video distribution, monetisation, and advertising platform, to explore new placements in the rapidly-developing OTT space. The company owns a set of CTV apps developed [...]
DoubleVerify Extends Leadership in Social Video & CTV with Agreement To Acquire OpenSlate
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced they have entered into an agreement to acquire OpenSlate (“OpenSlate”), a pre-campaign contextual targeting platform that enables brands to align advertising with suitable or [...]
Broadsign Hires Jonny Richardson to Lead the Australian Rollout of its DOOH Ad Buying Platform, Campsite
Digital-out-of-home (DOOH) marketing technology developer Broadsign, today announced the hire of Jonny Richardson as Director of Business Development, APAC. Joining Broadsign from Living Image Media, where he was Sales Director, Richardson brings a wealth of experience, expertise, and relationships across [...]
MG Motor Becomes First Advertiser To Run Fully Carbon Offset Digital Campaign Using Good-Loop’s Green Ad Tag
MG Motor announced they've partnered with global ad tech platform Good-Loop on a new climate-friendly online ad campaign to promote its new electric vehicle. Digital advertising leaves a substantial carbon footprint around the globe, with a typical campaign emitting 5.4 tonnes [...]
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