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LoopMe Announces Investment from Mayfair Equity Partners
LoopMe (‘the Company’), a leading brand-focused mobile advertising platform, today announced Mayfair Equity Partners (‘Mayfair’), a leading tech and consumer growth investor, as its new investment partner. LoopMe has estimated gross revenues of nearly USD$100m (£73.2m) for full year 2021, [...]
Anzu and Ubisoft Extend Partnership After Initial Success with In-Game Ads
Global in-game advertising company Anzu has announced it has extended its partnership with global video gaming giant Ubisoft. The two have seen remarkable success in bringing dynamic ads to hit PC racing title Trackmania and sandbox MMO Growtopia. Last year, Ubisoft’s [...]
Relevant Yield HB Manager Extended its Integrations to Cover Amazon
Nordics-based publisher solution Relevant Yield has launched support for Amazon in its HB Manager, which allows publishers to manage and optimise header bidding setups remotely. Now users can leverage the Amazon demand, put it in competition with the Prebid setup, [...]
KKCG’s ARICOMA Group Acquires Ad Tech and Martech Development Company Clearcode
ARICOMA Group continues to deliver on its expansion strategy as it acquires the Polish software development company Clearcode. The company specialises in custom ad tech and martech platform development, and has worked with many top-tier ad tech companies, agencies, publishers [...]
Xaxis and IAS Raise Awareness for a Fashion Brand by Using Context Control Targeting
Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, and Xaxis, GroupM’s outcome media specialist, used Context Control Targeting to increase campaign performance, website traffic, and brand awareness for a major fashion retailer, all within a short [...]
Kao Appoints the7stars to Handle UK Media Planning and Buying
Kao, a leading Japanese consumer goods manufacturer and one of the world's largest suppliers of professional salon products including brands like Goldwell and other iconic beauty brands such as John Frieda and Molton Brown, has appointed the7Stars to handle media [...]
Former Voot Executive Samir Karpe Joins Paris-Based Scibids
Viacom18-owned Voot's former head sales strategy and agency business, Samir Karpe, has joined Paris-based martech company Scibids as country manager for India. Founded in Paris in 2016 with 10 locations worldwide, Scibids develops customisable AI to make marketing more effective. "I’m [...]
Vocento Choisit Smart pour Remplacer l’Ensemble de sa Stack Technologique, Ad Server et SSP.
Vocento, 1er groupe de presse espagnol, annonce aujourd’hui sa collaboration avec Smart, la plateforme indépendante de monétisation publicitaire. L’objectif de ce partenariat est de fournir à l’ensemble de ses clients annonceurs et acheteurs médias un accès direct à un inventaire [...]
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