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Zeotap Launches on Google Cloud Marketplace
Zeotap, the next-gen Customer Data Platform (CDP), today (18 November) announced their availability on Google Cloud Marketplace. The new partnership means that Google Cloud customers can now offset their Zeotap platform subscription costs against their Google Cloud spending commitments, meaning [...]
IAS Study Finds More Media Experts to Invest in Supply Path Optimisation for 2022
Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today (17 November) released their latest research, Perfecting Your Supply Path: The Expansion of SPO in Programmatic. The new study uncovers critical challenges and opportunities as programmatic ad [...]
DoubleVerify Launches Publisher Solution in Europe
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announce that the DV Publisher Suite is now available to European publishers. Additionally, DV has expanded its Publisher Division to Europe to manage growing demand, [...]
Bidstack Expands their Portfolio of Simulation Games with Dovetail Games
Bidstack is pleased to announce the addition of three new and exclusive titles from Dovetail Games, the world-leading simulation entertainment company, to its portfolio of simulation titles. The hyper-realistic simulation games, which are available across PC and Console, are played [...]
Tikehau Capital To Invest in Mint to Support their Growth Plan in the Digital Advertising Automation Sector
Tikehau Capital, the global alternative asset management group, have signed an agreement to acquire on behalf of their clients a 25% stake in the share capital of MINT (the “Company”), a fast-growing “MADTech” company that provides advertisers with a tool [...]
Cavai Announce Partnership with Azerion Italy as it Continues on Steep Growth Trajectory
Cavai, the leading conversational advertising cloud, have announced an exclusive partnership with Azerion Italy, with the collaboration designed to encourage the adoption of creative, conversational formats at scale within this key European market. Cavai has built the world’s leading global conversational [...]
tmwi Appointed by ZUPA Following a Competitive Pitch
Integrated media agency, tmwi, part of the Oxidise group, have been appointed by cloud-based business trading platform, ZUPA, to drive awareness following a competitive pitch. Initially, work will be focused on the education, care and contract catering sectors. ZUPA Platform is [...]
XinChao Media Strengthens Programmatic DOOH Capabilities in China with Hivestack Partnership
Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company have announced a major partnership with XinChao Media, one of the largest elevator advertising screen providers in China, partially owned by JD.com and Baidu. Through this [...]
Taboola Teams with Getty Images to Integrate Video Library within Advertiser Platform
Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, have announced a new, multiyear deal with Getty Images, a world leader in visual communications. The deal provides Taboola’s more than [...]
Almost 60% of Content Containing Climate Change-Related Keywords is Brand Safe
GumGum, Inc., a global media and technology company that specialises in contextual intelligence, have released data indicating that a majority of online content containing keywords related to climate change is actually safe for brand advertising. The findings come from analysis [...]
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