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the7stars Launches Future-Facing Planning Approach for YouTube Backed by a Restructured Activation Team
the7stars, in close collaboration with Google, have launched an AV fluid planning approach designed to unlock specialist YouTube marketing opportunities for clients. The move recognises YouTube as a natural extension of AV activity, following a year of unprecedented change which [...]
Merkle B2B Bolsters Creative Practice with Four Key Leadership Hires
Merkle, a leading technology-enabled, data-driven customer experience management company (CXM) and part of dentsu, announces that its global B2B marketing organisation, Merkle B2B, have supercharged their creative leadership team with a raft of senior hires. These new leaders have been brought into [...]
Adverty Partners with Smart to Further Facilitate Access to their Seamless In-Game Inventory
Adverty AB (publ), the leading in-game platform for advertisers, agencies and game developers, are expanding their footprint with a global partnership with Smart; a leading independent ad tech platform. The goal of this integration is to provide advertisers with easy [...]
The Cookie Ditch: UK Digital Marketing Now Much Less Dependent on Third-Party Cookies
Since Google’s June announcement that Chrome would be delaying its third-party cookie phase-out, many marketers now have more time to prepare. Following Google’s announcement, Criteo – the global technology company that provides the world’s leading Commerce Media Platform – surveyed UK [...]
TheViewPoint Partners with Stirista to Unlock the Power of Connected TV
TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, announce a new partnership with Stirista, the leader in data-driven SaaS marketing solutions in providing premium programmatic CTV inventory. Stirista’s clients including household brands and agencies tap into Stirista’s wide-range of [...]
Sublime Enhance Their Mobile Video Capabilities with Launching TopRoll® on Self-Service Basis
Nine months after the successful launch of TopRoll® – their pioneering mobile video ad format offering fully viewable completion – Sublime, an Azerion company, strengthens their capabilities by making it available on self-service basis. Self-served TopRoll® is Sublime’s new solution aimed [...]
Little Syster Reconnaît L’engagement de Smart en Matière de Numérique Responsable
Smart, la plateforme indépendante de monétisation publicitaire, est devenue en 20 ans un acteur majeur de l’adtech à l’échelle internationale. Dans ce contexte et avec la volonté de promouvoir une industrie plus saine et plus transparente en matière de collecte, [...]
Little Syster Recognises Smart's Commitment to Digital Responsibility
Smart, the independent ad monetisation platform, have become a major player in the global ad tech industry over the last 20 years. The desire to promote a healthier, more transparent industry in terms of data collection, management, and sharing led [...]
Verve Group and Scream Malmo Increase Reach By 21% Across Unique Audiences by Activating the ID5 ID Within PubMatic’s Platform
Today (23 November), PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, announced that Verve Group, a global consumer-first advertising suite, and Scream Malmo, a Swedish full-service media agency, have successfully employed the ID5 ID within PubMatic to [...]
Paco Rabanne & Bidstack Emerge Victorious With VR Invictus Campaign Featuring Tim Howard
Paco Rabanne, the leading fashion house and fragrance brand, have partnered with Starcom Worldwide and Bidstack to launch a branded virtual reality challenge. The campaign features Tim Howard and the world’s leading VR platform for elite athletes, Rezzil, to promote [...]
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