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In-Game Advertising Veteran Guy Ben-dov Joins Anzu as EVP, Business Development
Former co-founder of in-game advertising company Double Fusion, Guy Ben-dov, returns to his in-game advertising roots in his new appointment as Anzu.io’s EVP, business development, HD Games. Ben-dov was one of the first pioneers of in-game advertising, having headed up Double [...]
Making Science Continues International Expansion With Two Acquisitions in Q1 2022
Making Science has announced a 70% interest in United Communications Partners Inc. (UCP), the owner of a 100% interest in Tre Kronor Media, the full service media agency with locations in both Sweden and Denmark. Speaking of the news, Niclas Fröberg, chairman [...]
Pubstack Anuncio de Webinar
Pubstack organiza el evento online in inglés "State of Programmatic and Evolution Perspectives for 2022." La industria de la tecnología publicitaria ha visto cambios significativos en la última década. Por nombrar algunos: el lanzamiento de Prebid en 2015, el paso de [...]
VlogBox Creates A to Z Movie Box for Echelon Studios
Echelon Studios, a film distribution and licensing company, has created its second channel - “A to Z Movie Box” - on popular OTT platforms. This decision has been driven by Echelon’s ambition to make its diverse movie and music library [...]
Bensons for Beds Appoints the7stars as Media Agency
Bensons for Beds, the nationwide bed and mattress retailer, has appointed the7stars as its new media agency to handle UK media planning and buying. This month, the7stars will work with Bensons on integrated media strategy, planning, and activation. The brief is [...]
impact.com Partners with Norsk Tipping to Drive a Sophisticated Partnership Strategy
The leading partnership management platform, impact.com, has announced a partnership with the national lottery in Norway, Norsk Tipping, having won a highly competitive public tender. It will now take on Norsk Tipping’s performance programme; the most significant in Norway. Norsk Tipping [...]
Adform Establishes New Development and IT Division in Mumbai
Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, has announced a new Development and IT division in Mumbai, India. It will be Adform’s third Development and IT department, in addition to existing branches in Lithuania [...]
AdInMo & NumberEight Partner to Advance Mobile In-Game Advertising Addressability
InGamePlay brand advertising platform, AdInMo, and on-device contextual intelligence platform NumberEight have announced their partnership to drive privacy-first personalisation for in-game advertising. AdInMo’s InGamePlay brand advertising platform enables immersive brand experiences, where ads are seamlessly integrated directly into gameplay and do [...]
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