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OMG Hong Kong Uses IAS Automated Tag to Create Time Savings for IKEA by 80%
Integral Ad Science, a global leader in digital media quality, and Omnicom Media Group (OMG), the world’s leading global marketing and corporate communications company, today (14 October) announced a case study on time saved for IKEA, one of the most [...]
Picnic Named in Startups100 2021: The Annual List of Most Disruptive New UK Businesses
The UK’s longest running index of disruptive new startups, the Startups 100, has released its 2021 lineup and Picnic has made the list for the second year in a row. Run by the UK’s most established website for entrepreneurs, Startups.co.uk, the [...]
Publishers and Brands View Commerce Content as a Key Revenue Driver
impact.com, the leading global partnership management platform supporting over 480K active partnerships for more than 1,800 clients, today (13 October) released two new research reports that reveal key drivers for commerce content and the massive revenue opportunity it presents for [...]
PMP Trends in the UK
Adomik, the leading ad tech software developer and provider of smart advertising analytics for publishers, has released a market study revealing PMP trends in the UK programmatic market and focusing on market seasonality, in particular during the last quarter of [...]
Criteo Appoints Nicolas Rieul as Managing Director Western Europe
Criteo, the global technology company that provides the world’s leading Commerce Media Platform, today (13 October) announce the appointment of Nicolas Rieul as managing director Western Europe. He takes up this newly created position on top of his current role [...]
Hivestack and MiQ Announce Partnership for Programmatic Digital Out of Home (DOOH)
Hivestack, the world’s leading full stack programmatic DOOH platform has announced a partnership with MiQ, the leading global programmatic media partner for marketers and agencies and global experts in data science, analytics and programmatic trading. Through this partnership, MiQ will use [...]
Anzu Launches New Roblox Offering, Helping Advertisers Communicate with the Elusive Gen Z Via In-Game Ads
The world’s most advanced in-game ad solution Anzu.io today (13 October) reveals its brand new Roblox offering. The game-changing move brings Anzu’s tech to Gen Z’s most popular platform, opening its 202 million monthly active users to brands and agencies [...]
Zefr and NewsGuard Partner to Help Advertisers Reduce News Category Blocking, Expanding Reach on Trusted News Content in Video
With the continued importance of trusted news in society, advertisers are prioritising responsible and principled marketing strategies to support quality news content that aligns to their brand and audience’s values. But in the last year, the usage of legacy brand [...]
Advertisers Aware Of Video Gaming as a Media Channel – But Unsure How to Unlock it
Admix, the leading In-Play advertising platform that bridges the gap between gaming content and brands, today (13 October) release the findings of its major research study into video gaming’s emergence as the key media channel. Gaming is a lucrative channel, where [...]
InMobi Signs Definitive Agreement to Acquire Appsumer Analytics and Insights Platform to Power Performance Marketers Around the Globe
InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today (13 October) announced it has signed a definitive agreement to acquire Appsumer, a performance insights platform for mobile app advertisers that provides a 360-degree [...]
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