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A Holiday Season of Post Lockdown Revenge Shopping is Here
According to new research from Channel Factory, 53% of consumers said that coronavrius will not impact their purchase decisions - compared to the 65% of consumers who said that coronavirus would impact their purchase decisions in 2020. Shoppers are eager to [...]
Pixalate Hires Former IAB Tech Lab Amit Shetty as VP of Product Management
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today (19 October) announced it has hired Amit Shetty as VP of product management - Ad Fraud Platform. Shetty will oversee Pixalate’s Ad Fraud [...]
Broadsign and DOOHX Launch Programmatic DOOH Advertising Certification Program
Building on its Programmatic University (Programmatic U) education initiative, digital-out-of-home (DOOH) marketing technology developer Broadsign has joined forces with DOOHX, an online learning platform dedicated to DOOH education, to launch a new programmatic DOOH training and certification program for advertisers, [...]
Asia Pacific Advertisers Tackled Brand Safety, Reducing Desktop Display Brand Risk Worldwide
Today (19 October), Integral Ad Science, a global leader in digital media quality, released its Media Quality Report (MQR) for H1 2021, providing transparency into the performance and quality of APAC digital media, alongside global comparisons. The latest MQR highlights [...]
DanAds et AdGreetz s'associent pour Répondre à la Demande Croissante en Self-Service de Publicités Vidéo et Display Hyper-Personnalisées
DanAds, le leader mondial de l'infrastructure publicitaire self-service basé à Stockholm, annonce aujourd'hui son partenariat avec AdGreetz, la plateforme de personnalisation ad tech/martech leader du secteur. Ce partenariat permet aux éditeurs clients de DanAds d'offrir aux annonceurs une plateforme self-service [...]
DanAds und AdGreetz Schließen sich Zusammen, um die Wachsende Nachfrage nach Hyper-Personalisierter Video- und Display-Werbung zu Bedienen
DanAds, der in Stockholm ansässige und weltweit führende Anbieter von Self-Service-Werbeinfrastrukturen, gibt heute seine Partnerschaft mit AdGreetz, der branchenführenden Ad Tech/Mar-Tech-Personalisierungsplattform, bekannt. Die Partnerschaft ermöglicht es den Kunden von DanAds, eine anpassbare, skalierbare und White-Label-Self-Service-Plattform für Kunden anzubieten, um personalisierte Video- [...]
DanAds y AdGreetz llegan a un Acuerdo para Cubrir la Demanda de Anuncios de Video y Display Hiper-Personalizados
DanAds, la empresa con sede en Estocolmo y líder mundial en publicidad auto-servicio anuncia su acuerdo de colaboración con AdGreetz, plataforma ad tech/martech líder en el área de personalización de anuncios publicitarios. El acuerdo permite a los clientes de DanAds, [...]
DanAds and AdGreetz Partner to Meet the Growing Demand for Self-Service Hyper-Personalised Video and Display Advertising
DanAds, the Stockholm-based and world-leading provider of self-serve advertising infrastructure, today (15 October) announce its partnership with AdGreetz, the industry-leading ad tech/martech personalisation platform. The partnership enables DanAds’ publisher clients to offer a customisable, scalable and white-labelled self-service platform for [...]
Majority of UK shoppers to Opt for Sustainable Retail Brands During Black Friday, Cyber Monday and Christmas
Tug, a leading digital performance marketing agency, today (14 October) launched new research identifying UK consumer shopping preferences during the Golden Quarter. The study found that the majority (67%) of Brits pay attention to the sustainability and environmental efforts of [...]
ADvendio Officially Launches a Self-Service Advertising Solution to the US Market
With a shortage of sophisticated advertising products that reduce the onus on publishers, ADvendio is excited to fill a much-needed gap in the US market. With the debut of a self-service advertising solution, ADvendio is poised to redefine the market [...]
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