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Taboola Launches Taboola High Impact, a New Brand Awareness Solution for Agencies and Brand Advertisers
Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the launch of Taboola High Impact, a new advertising solution developed for brand marketers and agencies to help drive brand [...]
VDX.tv is TAG Certified Against Fraud for 2021
VDX.tv, a global advertising technology company transforming the way brands connect with relevant audiences, has been awarded the Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG) for 2021. This seal acknowledges VDX.tv’s compliance with TAG’s Certified Against Fraud [...]
Adform’s ID Solution Successfully Increases Publisher Revenue
Adform, the only global, independent and fully integrated advertising platform built for modern marketing, shares its latest identity successes with global publishers, following the recent privacy announcement from Google. The introduction of Adform’s ID Solution is generating fantastic results, with early-adopter [...]
Impact Joins Shopify Plus as One of Two Certified App Partners for Influencer and Affiliate Marketing
Impact, the global leader in partnership automation, today announced it has been selected by Shopify Plus to be one of two inaugural Certified App Partners for influencer and affiliate marketing. With Impact’s Partnership Cloud, an integrated end-to-end solution for managing [...]
GumGum Launches New OTT Video Ad Unit - Unlocking Previously Unavailable Video Inventory Across Streaming Environments
GumGum, a global technology and media company specialising in contextual intelligence, today announced their In-Video product, which is the first scalable overlay ad placement for streaming video environments. As one of the largest advertising platforms in the world, GumGum is expanding [...]
Integral Ad Science Partners with Xandr to Offer Advertisers Stronger Contextual Capabilities
Integral Ad Science (IAS), a global leader in digital ad verification, today announced that Xandr’s buying platform, Xandr Invest, now offers IAS’s contextual targeting and contextual avoidance capabilities across all programmatic buying. Available globally, advertisers using the Invest DSP can [...]
KMTX Says “the Market Needs to Leverage Beyond Contextual” as it Enters the UK Programmatic Ads Market
The fastest growing ad tech business in France, KMTX, has launched its semantic targeting approach to programmatic advertising in the UK with the appointment of Nathan Salter (pictured below) as country manager, UK. The solution has seen astronomical success in [...]
Adverty Awarded TAG Brand Safety Certified Seal Validated by ABC Audit
Adverty, the in-game and esports advertising specialists, have been awarded the Trustworthy Accountability Group (TAG) Brand Safety Certified Seal after demonstrating its compliance with rigorous brand safety standards. The verification, which is independently validated through an audit by ABC, demonstrates Adverty’s [...]
Sojern und Mews Schließen Partnerschaft, um COVID-19-Erholung im Gastgewerbe Voranzutreiben
Sojern, ein führender Anbieter von digitalen Marketinglösungen für die Reisebranche, und Mews, das führende cloudbasierte Property Management System (PMS), haben sich zusammengeschlossen, um eine integrierte Lösung für Hoteliers und ihre Gäste auf den Markt zu bringen. Durch die Partnerschaft erhalten Mews-Kunden [...]
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