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tmwi: Kids in the Driving Seat for MG Marketing Campaign
They say never work with children or animals but media agency tmwi has rejected that advice in their work with iconic automotive brand MG. In a bid to raise brand awareness levels and engage prospective family SUV car buyers, the agency [...]
Pro League Taps GumGum Sports for Key Sponsorship Analytics Partnership
GumGum Sports, the leading AI-powered sponsorship analytics platform, has signed a partnership with Pro League, the official organisation representing Belgian professional football clubs. Pro League, and all Jupiler Pro League clubs (the top football competition in Belgium) will now have access to GumGum Sports’ [...]
IAS and Taboola Partner on Industry-First Brand Safety Solution for Performance Advertisers
Integral Ad Science (IAS), the global leader in digital ad verification, has partnered with Taboola, the world's leading discovery platform, to introduce an industry-first pre-bid brand safety technology for performance advertisers. This is the first-ever integration to directly apply pre-bid brand safety [...]
Verizon Media DSP Leads the Way Giving Advertisers the Ability to Target Towards Suitable Content
Integral Ad Science (IAS), the global leader in digital ad verification, today announced that Verizon Media’s DSP now offers both IAS’s contextual targeting and contextual avoidance capabilities across programmatic ad buys. Verizon Media DSP made this function generally available this [...]
MGID Signs Content Recommendation Contract with RealClear Media Group
MGID, the global pioneer in native advertising, today announced its partnership with RealClear Media Group (RCMG), the trusted, go-to source for news that matters. RCMG will implement MGID’s content recommendation solution across its entire portfolio of properties worldwide to provide its readers with [...]
Admixer Offers Effective Ad Serving for Mobile Apps
Admixer.Network is a comprehensive ad serving and management platform for large publishers, media houses and ad networks. It is an enterprise-level solution for businesses that own multiple media assets or manage a variety of supply providers. From this moment on, [...]
51Degrees Partners with Digital Element to Offer Market-Leading Geolocation Technology
Digital Element, the global IP geolocation data and services provider, today announced the integration of its GeoMprint location technology with the 51Degrees data pipeline for both existing and new clients. 51Degrees’ platform is used by ad tech companies, brands, publishers, eCommerce, [...]
MGID Partners with RTB House Enabling Top Retailers to Reach Audiences via Native Placements across the Web
MGID, a global pioneer in native advertising, announced today their partnership with RTB House, a trusted MarTech company offering sophisticated retargeting solutions that drive digital advertising campaigns’ performance. This collaboration will grant RTB House’s advertising partners access to over 850 million [...]
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