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Cavai Launches Ground-Breaking Conversational ‘Avatar’ for Havas Media and Michelin
Cavai, the leading conversational advertising cloud, has developed an innovative ‘Avatar’ format for its client Havas Media NL and French multinational tyre manufacturer, Michelin. It leverages the Michelin Man, the official mascot of the tyre company – a figure consisting [...]
Anzu and PubNative Partnership Brings Cross-Platform In-Game Advertising to More Brands
World-leading in-game advertising platform Anzu.io announced today a new partnership with PubNative, a mobile publisher platform and programmatic ad exchange which is now part of Verve Group. By becoming a programmatic partner of Anzu, advertisers working with PubNative will be [...]
Allianz für Brand Safety: Meetrics und NewsGuard Starten Innovative Partnerschaft
Auch in Deutschland und Europa gewinnt das Thema Brand Safety für die Werbebranche immer weiter an Bedeutung. Insbesondere bei Online-Kampagnen bleibt für Werbetreibende oft intransparent, in welchen Umfeldern ihre Anzeigen geschaltet werden und ob diese für ihre Marke überhaupt geeignet [...]
Guaranteeing Brand Safety: Meetrics & NewsGuard Announce Innovative Partnership
Brand safety has become a top priority for advertisers globally. Especially in the age of digital and programmatic advertising, brands often lack the ability to control where on the internet their ads appear — and the necessary background information to [...]
Allroll Launches a Self-Serve Offering for Roku Channel Owners
Allroll, an innovative ad tech company that helps Roku content creators grow their channels, announces a self-serve offering available on its marketing platform. With the self-serve option, increasing the Roku channels' exposure will become even more cost-effective, fast, and hassle-free. [...]
Adnami Receives Seven-figure Investment To Expand Internationally
Following massive growth, the Danish-based tech company Adnami, specialising in programmatic high impact advertising solutions, has received a seven-figure sum of investment to scale internationally. This will enable Adnami to continue its expansion and to continue facilitating simple but powerful [...]
Tappx Teams up with LaLiga for Mobile App Monetisation Strategy
Tappx, a leading ad tech company delivering advertising solutions for mobile, OTT and desktop, today announces a new partnership with LaLiga, Spain’s premier professional football league. The new collaboration kicked off with Tappx working with LaLiga to improve the monetisation [...]
VDX.tv Achieves IAB UK Gold Standard Certification 2.0
VDX.tv has achieved Gold Standard 2.0 certification from IAB UK after demonstrating its compliance with rigorous fraud and brand safety standards and implementing IAB Europe’s Transparency and Consent Framework v2.0. IAB’s certification process has also been independently validated through an [...]
The Future of Advertising is in the Hands of Publishers
European publishers trust in alliances. For, together, they can better compete with Google and Facebook. Now is the perfect time for a new business model for publishers and Nexta.io, AI-driven digital omnichannel, helps them to achieve this. A self-service platform is [...]
Gutefrage.net aktiviert Universal Identity von ID5, um eine 'cookieless' Identifizierung zu ermöglichen
Gutefrage.net, die größte Beratungs-Community in Deutschland, integriert sich mit ID5, der unabhängigen Identitäts Lösung für digitale Werbung, um eine 'cookieless' Identifizierung zu ermöglichen. Marken und ihre Agenturen, die Universal ID verwenden, werden in der Lage sein, in Browsern, in denen [...]
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