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IAB Europe Releases a Guide to Programmatic Out of Home Advertising
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Programmatic Out Of Home (OOH) Advertising Guide’ which examines the strengths and opportunities around digital out of home across Europe, sharing best practices and considerations [...]
Australian Consumers Looking for Festive Feel-Good Factor from Advertisers This Christmas
Australians are looking to advertisers to provide some much-needed festive cheer this Christmas time. That’s according to new research carried out by video advertising company Unruly, which looked at Australian consumers’ attitudes, emotions and buying behaviours ahead of this year’s festive [...]
‘The State of Digital Identity’: ID5 launches survey to grasp the future of identity
ID5, the independent universal ID solution for digital advertising, has released a survey on 'The State of Digital Identity' to understand how the digital advertising industry is preparing for a cookie-less future. The survey aims to analyse responses by gathering [...]
Adverity Joins Official Twitter Partner Program
Adverity, a leading force in marketing data intelligence, today announced its partnership with Twitter as part of the Twitter Official Partner Program. The program helps brands get more out of Twitter by suggesting partners with enterprise tools and expertise to help create and [...]
Winter Adtech Virtual Event: Smart, Samsung Ads, LiveRamp, MediaMath, Captify and MadHive Announce Virtual Advertising and Media Festival
Following the success of the Summer Adtech Virtual Event hosted at the beginning of July, Smart, Samsung Ads, LiveRamp, MediaMath, Captify and MadHive come together to organise the festival’s second edition. The "Winter Adtech Virtual Event" will be held from [...]
Unruly and LG Electronics to Offer Smart TV Inventory Through Global Partnership
Video advertising platform Unruly today announced a global partnership with LG Electronics that enables advertisers around the world to access native smart TV ad placements through its supply-side platform (SSP), UnrulyX. Expanding on the success of LG’s relationship with sister brand Tremor Video [...]
Unruly and Publica Partner to Enhance Ad Pod Monetisation and Provide Automated Deal Management Tools for CTV/OTT Publishers
Video advertising platform Unruly today announced a global partnership with connected TV platform Publica that gives CTV and over-the-top (OTT) publishers access to ad pod monetisation and automated deal management tools. CTV ad spend is expected to reach $10bn by 2021 [...]
Amadeus and Xandr Join Forces to Optimise Travel Advertising
As the travel industry look towards recovery from COVID-19, ensuring travellers receive relevant and appropriate ads to spark inspiration and regain trust for people to travel again is going to be key. With this in mind, Amadeus is joining forces with [...]
Adform Becomes the First DSP to Fully Integrate with BritePool to Solve for Third-Party Cookie Elimination
Now brands can operate more easily in a cookieless world, thanks to a first-of-its kind integration between Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, and BritePool, the leading, global identity resolution company for the emerging [...]
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