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Beeswax Named a Visionary in the 2020 Gartner Magic Quadrant for Ad Tech
Beeswax has been named a Visionary by Gartner in its 2020 Magic Quadrant for Ad Tech report, published on 21 September 2020. Gartner’s report evaluated ad tech companies on their completeness of vision and ability to execute, across a wide [...]
Integral Ad Science Expands Business Operations in Indonesia
Integral Ad Science (IAS), the global leader in digital ad verification, today announced the expansion of its business into the Indonesia market. IAS has appointed a digital media veteran, Arfitrianto Zulnaini, as sales director to lead the business operations in [...]
Peroni encourages Stockholm to “Walk With Us” in first Digital OOH collaboration
Following its recent win with Japanese brewing giant, Asahi International, UK-based agency, Trouble Maker, along with Plexus, launched their first out-of-home (OOH) campaign together for Peroni Nastro Azzurro in Stockholm, Sweden. "Walk With Us" reflects the heart of the brand’s [...]
Havas Media Group Chooses Freewheel for Media Buying and Management in UK and France
Havas Media Group, part of the Havas Group, today announced the selection of FreeWheel’s Strata platform to power its media buying and management business in the UK and France. Strata, FreeWheel’s campaign stewardship system, offers Havas a global platform that facilitates [...]
Lotame and Amobee Unveil Partnership for Global Social Audience Activation
Lotame, the leading global provider of data enrichment solutions has joined forces with Amobee, the global advertising technology company reinventing advertising for the converging world, in a global social data partnership to drive customer insights and turn personas into addressable [...]
Zynga and Dentsu Executives Back Admix $1.5 million Series A round extension
Less than 3 months after announcing a $7m (£5.5m) Series A in Q2, in-play ad company Admix has announced a round extension from strategic investors, bringing the total round to $8.5m (£7.7m). Marcus Segal, previously COO of Zynga Studios and Nigel [...]
Howzat! Bidstack partners with Nautilus Mobile
Bidstack, the leading in-game advertising platform, and Nautilus Mobile, creators of the hugely popular Real Cricket™ series have announced a new and exclusive in-game advertising partnership. Bidstack will deliver contextually relevant, realistic and unintrusive ads designed to fit seamlessly into the in-game environment [...]
Almost 75% of Consumers Will Increase or Maintain Seasonal Shopping Budget in 2020
Integral Ad Science (IAS), the global market leader in digital ad verification, today releases insights into online shopping behaviour, uncovering changing consumer patterns across Europe and the importance of digital advertising for brands during the seasonal period. Seasonal spending shifts earlier [...]
Magnite Names Katie Evans as Chief Operating Officer
Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform, today announced that Katie Evans has been named chief operating officer of the company. In this newly created role, Katie will be responsible for scaling Magnite’s global service operations and [...]
Xandr and Sublime Unite on Programmatic Guaranteed High-Impact Advertising Campaigns
Today (22nd September), Xandr, AT&T’s advanced advertising company, and Sublime, a global high-impact advertising solution, announced that they are partnering to deliver Programmatic Guaranteed advertising campaigns for high-impact ad units. Built on Sublime’s experience with programmatic multi-device campaigns for skin formats [...]
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